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Directi’s Single-letter .pw sold to Upworthy

Kevin Murphy, June 3, 2013, 17:29:08 (UTC), Domain Registries

Directi has sold to social media linking service Upworthy for what is likely to be a five-figure sum.
Upworthy will use the domain for its custom link-shorteners.
It’s the third announced single-character .pw sale to be announced. The first two, and were sold to a hosting company for $8,000 each.
I expect sold for a little more, judging by the catalog of single-letter names listed on, which have buy-it-now prices of $10,000 to $12,000.
It’s potentially a nicer deal in terms of visibility for the recently relaunched ccTLD too.
Year-old Upworthy, which has been funded to the tune of $4 million, is a viral video site for “worthy” content, meaning its main purpose is to have its links spread far and wide.
Another recently relaunched ccTLD, had a similar — if much more high-profile — anchor tenant in Twitter, which bought for its in-house URL shortening service.
At one point, single-character .co domains were said to be selling for $1.5 million a pop, which just goes to show how far a nice TLD string can impact prices.

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