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Donuts wins .gifts, .sarl and .restaurant

Kevin Murphy, June 10, 2014, 11:40:10 (UTC), Domain Registries

Donuts has won the contention sets for three new gTLDs, at least two of which seem to have come as the result of an Applicant Auction auction.

It beat mySARL to .sarl, Lucy Ventures to .gifts and Uniregistry, Minds + Machines and Famous Four to .restaurant. All of these rival bidders have withdrawn their applications now.

.sarl is a company designator in some French-speaking countries, including France.

.restaurant is interesting because it will be competing against .rest. While I prefer .restaurant, .rest’s backers believe it has broader appeal in non-English-speaking nations.

.gifts will be competing against Uniregistry’s .gift, which currently has 5,781 registrations.

Since I was told that Applicant Auction had settled 10 contested gTLDs almost two weeks ago, 11 contention sets have been resolved by withdrawals.

I’m guessing one of these fights was settled by other means. Donuts has been known to make private deals on occasion.

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Comments (7)

  1. Adolfo G says:

    Hi, Kevin,

    When was the last time you typed the complete word “restaurant” to find one online?

    Just for fun… Google the phrase “rest in London” … see where that takes you!

    And yes… I’m with the .rest Registry!

    • Kevin Murphy says:

      If I’m searching for restaurants online, it’s usually by name.

    • Rubens Kuhl says:

      If I’m searching for restaurants nearby, I’m using Google Maps or Foursquare to get results relevant to my location…

      • Adolfo G says:

        Really?
        Thanks for the feedback!

        Allow me to ask…
        Do you ever search for something like “great restaurant in Sydney” if you want to take someone for a “great” dinner, while in Sydney?
        …before you arrive to your destination?

  2. Matt says:

    Not usually. I’ll ask a friend, colleague or the concierge for a recommendation then I’ll Google that.

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