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Dot-brands get another year to sign ICANN contract

Kevin Murphy, July 16, 2014, 13:22:12 (UTC), Domain Registries

ICANN has offered dot-brand gTLD applicants the ability to delay the signing of their Registry Agreements until July 29, 2015, nine months later than under the former process.

The extension was offered by ICANN after talks with the Brand Registry Group, whose members felt pressured by the old deadline.

All new gTLD applicants had previously been told they had nine months to sign the contract from the date they receive a so-called “Contracting Information Request” from ICANN.

For many applicants, those CIRs were sent out many months ago, leading to an October 29 deadline.

However, Specification 13 of the contract, which allows dot-brands to opt out of things like sunrise periods and equal treatment of registrars, was not finalized by ICANN until May 14 this year.

Only a minuscule number of dot-brands eligible to sign contracts — which is pretty much all of them — have so far opted to do so.

Bearing the Spec 13 delay in mind, ICANN is now offering would-be dot-brands the July 2015 deadline instead, as long as they show “good faith” by responding to their CIR by September 1.

What this means is that dot-brands might not be hitting the internet for another year.

For non-branded gTLD registries — some of whom hope the big brands’ adoption and marketing will help the visibility of new gTLDs in general — this may be disappointing.

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