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.ceo smartens up in new promo video

Kevin Murphy, December 10, 2014, 16:52:05 (UTC), Domain Registries

Struggling to find its tone?

PeopleBrowsr has done a full 180 in its attempts to market .ceo through online commercials.

In its latest video, the company has gone for a straightforward grey-hair-in-a-suit-addresses-camera concept.

It’s a far cry from its first attempt, published a year ago but now flagged as “private” on YouTube, which comprised PeopleBrowsr staffers dicking around the office in Donald Trump masks.

It also represents an evolution from the cartoony, but much more respectable, effort from February.

“The video was produced over many months – with feedback and collaboration from over 100 of our early adopter CEOs,” the company said.

Now, .ceo is being positioned as a “business card” for CEOs that enables social networking opportunities.

The gTLD, which went to general availability in March, currently has fewer than 1,800 domains in its zone file, though PeopleBrowsr pegs its number of registrations at “almost 2,000”.

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Comments (4)

  1. Rubens Kuhl says:

    The Monster that withdrew is the http://www.monsterproducts.com/ one ; monster.com prevailed and got the .monster TLD.

  2. Not a Ceo says:

    Fascinating to see that Peoplebrowser don’t update their website very often – 3 of the 4 staff listed on their front page apparently dont work there anymore according to linkedin – worth a look.

  3. Dan Rodgers says:

    “This video is no longer available due to a copyright claim” – Hmm…

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