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Schilling laughing as Uniregistry beats Google to .lol

Kevin Murphy, January 6, 2015, 14:07:10 (UTC), Domain Registries

Uniregistry’s portfolio of quirky new gTLDs grew today. The company seems to have beaten Google to .lol in a private deal.

The two companies were the only ones to apply for .lol, and Google’s application was formally withdrawn today.

As usual for private contention set settlements, the winning price has not been disclosed.

Uniregistry has 18 delegated gTLDs in its stable, with five more currently uncontested applications (.lol makes six) waiting in the wings.

I like .lol as a gTLD. It’s a punchy, short, meaningful string that certainly belongs to the right of the dot.

I can see it being deployed in the near term by the incessant sewer of BuzzFeed clones that are increasingly stinking up social media, which could give increased visibility and helpful viral marketing.

Longer term, there may be a worry if in future the kidz stop using “lol” and start viewing it as something their parents say, but we’re probably a ways from that yet.

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Comments (4)

  1. Tom says:

    I’m conflicted with it, in terms if commerce, and doing business I see little value. For fun yea it works, but space is crowded, when it’s free, it’s fun, when you have to pay a meaningful sum for such domain, I see little end user value, maybe others can educate?

  2. Abc says:

    I do not believe anyone could think that Schilling can beat Google.
    For Google has been working the best minds if they decided not to go for .lol it means a lot.

  3. Ralph says:

    I sure wouldn’t pay for it. I think it’s .reallystupid

    He can add it to his .link and .sexy collections. Still don’t get those either or any gtld for that matter.

    Looks like the joke is gonna be Schilling and it will be Google that will be doing the laughing out loud.

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