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GRS has lost three million domains since Famous Four died

Kevin Murphy, May 28, 2019, 14:25:12 (UTC), Domain Registries

The old Famous Four Media gTLD portfolio has shrunk by roughly 60% since old management were kicked out.

At the same time, the new registry is selling less than one percent of the domains it used to add each month.

The 16 TLDs, now managed by GRS Domains, have a total of approximately 2 million domains in their zone files today, compared to about 5 million at the end of August 2018.

Last August was when GRS, which seems to have taken over the portfolio about a year ago, announced that it was introducing “much more transparent and sensible pricing strategy” of $9.98 per domain per year across the board.

Its 16 TLDs include the likes of .loan, .win and .bid. Many had been offered in the sub-$1 range, largely via former affiliate AlpNames, attracting huge volumes of registrations but low renewals and a lot of spammers.

I compared the zone file counts at the end of August 2018 to yesterday’s numbers, rounding to the nearest thousand, and came up with this:

TLDThenNowChangeChange (%)
TOTAL5,092,0002,010,000-3,082,000-60.53
accountant64,00022,000-42,000-65.63
bid318,000104,000-214,000-67.30
cricket26,0008,000-18,000-69.23
date155,00061,000-94,000-60.65
download146,00046,000-100,000-68.49
faith62,00021,000-41,000-66.13
loan2,200,000990,000-1,210,000-55.00
men421,000144,000-277,000-65.80
party122,00044,000-78,000-63.93
racing81,00033,000-48,000-59.26
review260,00060,000-200,000-76.92
science95,00039,000-56,000-58.95
stream319,000130,000-189,000-59.25
trade182,00068,000-114,000-62.64
webcam60,00027,000-33,000-55.00
win581,000213,000-368,000-63.34

Don’t think for a second that the correction is over. The story of the old FFM portfolio’s decline will roll for many more months. Each TLD is still seeing monthly deletes in the thousands.

The number of new regs across the portfolio every month has dropped off a cliff — a big cliff with jagged rocks and sharks circling at the bottom — since the August price changes.

Whereas in January 2018 the 16 gTLDs saw a combined total of over 400,000 adds, by January 2019 this had dropped to fewer than 1,700, a 99.59% decline.

TLDAdds Jan 18Adds Jan 19ChangeChange (%)
TOTAL400,6921,645-399,047-99.59
accountant6,58222-6,560-99.67
bid2225871-22,187-99.68
cricket3,35713-3,344-99.61
date11,27823-11,255-99.80
download12,83030-12,800-99.77
faith4,44031-4,409-99.30
loan20649936-206,463-99.98
men23,98853-23,935-99.78
party16,862143-16,719-99.15
racing4,27135-4,236-99.18
review16,95649-16,907-99.71
science9,501101-9,400-98.94
stream19,655101-19,554-99.49
trade12,300123-12,177-99.00
webcam5,54127-5,514-99.51
win24,374787-23,587-96.77

In each case, the drop-off in adds started in August last year. Each TLD went almost immediately from thousands of new regs per month, to under 100.

I compared Januaries because January 2019 is the date of the most-recent registry transaction data. January 2018 was not an atypically strong month for sales for any of the TLDs; for many, it was on the slow side.

Famous Four was replaced by GRS about a year ago after investors in Domain Venture Partners, the ultimate owner of the portfolio, fell out with FFM management.

The registrar AlpNames, which was responsible for a huge share of FFM’s sales and was managed by the same people, has also since gone out of business.

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Comments (4)

  1. A registrar says:

    The real question is if the registry is profitable with sensible pricing and likely a lot less abuse to deal with…

  2. Source of Intel says:

    5/6 of the .loan registrations yesterday at sub $2 look like this:

    dmrma.loan
    brkwzt.loan
    rhjphh.loan
    wdostx.loan
    xfsefd.loan

    How long will they use Alpnames as an excuse?

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