Russia’s new Cyrillic top-level domain, .РФ, has gone down a storm, beating even the recent launch of .co in terms of the speed of first-day registrations.
The Russian registry is reporting that it broke through the 200,000 domains mark within the first six hours, after it opened its doors at noon local time today.
By my calculations, that’s less than half the time it took .co to hit the same benchmark, despite the fact that .co did not have the same residency requirements as .РФ.
Andrei Kolesnikov, director of the CCTLD Coordination Center, which runs the domain, told the GNSO Council mailing list:
This clearly demonstrates a great demand for domains in national languages and proves Russia’s position as a leader in terms of the dynamic of TLD launch.
There were already 18,000 .РФ domains before the floodgates opened this afternoon, following a sunrise period for trademark owners.
The TLD transliterates as .rf, for Russian Federation. The country has 142 million citizens and is believed to have almost 60 million internet users. The .ru namespace has about three million domains.