Yeehaw! Bumper crop of new gTLD launches
There’s a definite wild west flavor to today’s crop of new gTLD launches, in a week which sees no fewer than 16 strings hit general availability.
Kicking off the week, today Minds + Machines brings its first wholly-owned TLDs to market.
Following the successful launch of .london, for which M+M acts as the back-end, last week, today we see the launch of the less exciting .cooking, .country, .fishing, .horse, .rodeo, and .vodka.
Afilias’ rural-themed .organic also goes to GA today.
As does .vegas, an oddity in the geo-gTLD space as it’s a city pretty much synonymous with one vertical market, gambling. Or three vertical markets, if you include booze and prostitution.
.vegas names do not require a local presence, so I’m expecting to see gambling businesses the world over attempt to capitalize on the Vegas brand regardless of their location.
A second batch of launches is due on Wednesday September 17.
Sticking with the wild west theme, RightSide’s .republican is due to go first-come, first-served.
With a somewhat more eastern flavor, Radix Registry’s first new gTLDs — .website, .press and .host — all hit GA on the same day.
Donuts’ .loans, .life, .guide and .church all enter their standard-pricing phases, while .place and .direct enter their premium-priced Early Access Period on Wednesday too.
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