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Nova announces $45 million of new gTLD applications
Nova Registry, which runs .link, has announced it plans to apply for 200 new gTLDs when ICANN opens up the next application window about a year from now.
It’s the first time in this round a company has announced plans to build a huge TLD portfolio. It would cost around $45.4 million in application fees alone, if ICANN’s guide price of $227,000 stays true.
It would make Nova the second-largest applicant by gTLD count to date, dwarfed only by the over 300 Donuts applied for in 2012. It would be about twice as large as the 101 Google applied for last time.
In the 2026 round, only Unstoppable Domains has announced a large number of applications — more than 50 — but those are all with partners that would presumably eventually become the contracted registry.
It’s not entirely clear from today’s announcement whether Nova is financing this project, which it calls SuperNova200, alone, or whether it’s looking for business partners.
“We will apply for 200 new Generic Top-Level Domains (gTLDs),” the registry says. “A new breed of gTLDs to drive innovation, competition, and consumer choice while enhancing the utility of the DNS.”
Nova entered the market in 2022 when it acquired .link from UNR. It appears to be ultimately owned by domainer Yonatan Belousov and is managed by ICM Registry alum Vaughn Liley.
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That’s huge!
Wow, 200 new gTLDs?! That’s a lot of domains. Sounds like Nova Registry is making a big splash!
Nova going for 200 new gTLDs? That’s insane! Imagine all those new domain names!
Nova planning 200 new gTLD applications for $45.4 million is a massive announcement! It’s wild to think about that many new domains potentially launching and the sheer scale of the investment. Definitely interesting to see a company planning such a huge portfolio so early.
It’s not early, considering investment decision cycles. Registries have been consistently delivering the message for ICANN Org that time is of the essence.