ICM puts $7.7 million of .xxx domains up for sale

Having already sold over $5 million worth of premium .xxx domains names, ICM Registry is putting another 1,000 names on the market, with a total purchase price of over $7.7 million.
Unusually for registry-reserved names, which usually end up at auction, all of the names are priced to sell.
Prices range from $220,000 for girls.xxx to $330 for provide.xxx.
Along with the full list of available names, ICM has also published some rough guides to likely traffic, based on its data gleaned from running search.xxx for the last few weeks.
A “Search Rank” stat ranks the popularity of the relevant keyword in search.xxx queries, while “Traffic Rank” divides the list into five categories by likely traffic volume.
ICM privately sold about $4 million of premium .xxx domains during its pre-launch Founders Program. Domainer Frank Schilling is believed to have invested seven figures.
Its biggest single sale to date is believed to be gay.xxx, which was snapped up for $500,000 last year.
ICM CEO Stuart Lawley told DI that the company still has about 500 premium names — including cams.xxx and tube.xxx — held in reserve to be released at a later date.

Domainers not welcome in one-character .org auction

The Public Interest Registry is to auction 85 one and two-character .org domain names, but only to organizations that promise to use them in a manner consistent with the .org brand.
The sell-off, branded Project94, will be handled by Go Daddy and eNom, which have each been provided with half of the available portfolio.
Discounting legacy registrations, 94 domains were released when PIR amended its contract with ICANN earlier this year, but nine of them are being held back because they match ccTLDs.
It’s going to be a straightforward auction, but to get a chance at bidding your idea will have to be vetted first.
“We want to see these names used in a way that reflects the brand attributes and the values of .org,” PIR CEO Brian Cute told DI today.
“Before getting into the auction there will be a filter where the applicant has to say the purpose to which they’re going to put the .org that they’ll be bidding on,” he said.
People wondering whether the .org auction is a park-and-flip opportunity seem to be out of luck.
I believe it’s the first time that a TLD registry has merged the RFP and auction phases of their allocation process when they release previously reserved one and two-character domains.
PIR, which is a non-profit, says it will earmark the auction funds for special projects, such as encouraging deployment of new technologies like DNSSEC.
The full list of names being sold can be found at Project94.org

Did a university just pay $3,000 for its .xxx domain?

The domain name sju.xxx has changed hands for $3,000 on Sedo.
It’s the first .xxx domain I recall popping up in Sedo’s sales feed.
However, I think there’s a pretty good chance it’s a damage-mitigation move by an American university.
SJU is the acronym used by Saint Joseph’s University in Philadelphia, PA. The college uses sju.edu as its primary domain.
Knowing how paranoid universities have been about protecting their reputations in .xxx, and given that the sale came in just below the price of a cheap UDRP, I suspect we’re looking at a defensive move.
The Whois record for the domain is currently under privacy protection. Until recently, it belonged to one Jay Camina. It resolves to a suggestive Go Daddy parking page.

Paul Goldstone puts co.com up for sale

The domain name co.com has been put up for sale by domain investor Paul Goldstone.
The domain, which received 4.5 million unique visitors and 14 million page views in 2011, will be brokered jointly by DomainAdvisors and SellDomains.com, according to a press release.
I can immediately think of two companies that should be interested.
It might be a very smart move for .CO Internet, the .co registry, to buy the name and wildcard the third level in order to capture .co typo traffic.
It’s also exactly the kind of address CentralNic – which sells third-level names under domains such as us.org and uk.com – likes to use as a pseudo-gTLD.
If these two and others get into a bidding war, Goldstone could wind up making a packet.
DomainAdvisors CEO Tessa Holcomb said she expects the domain to fetch a “multi seven-figure” price.

DomainTools.co sells for $2,500

Somebody has just paid out $2,500 for the domain name domaintools.co, according to Sedo.
I guess not even the most savvy domain name industry companies are immune to typosquatting.
Given that the price is just below what you might expect to pay for a cheap UDRP complaint, but more than the domain is probably worth alone, I assume the buyer is DomainTools itself.
According to DomainTools (the historical Whois service, not the company), domaintools.co has been in the hands of a Chinese registrant since .co went live in July 2010.
The domain, which is parked, is currently in escrow.

Dudu buys dudu.com for $1 million

The first big-figure domain name sale announcement of the year has me cackling.
A Dubai-based social networking site, Dudu, has paid $1 million for dudu.com, making one Chinese domainer a very happy man indeed.
Sedo brokered the deal over three months and announced the sale today.
Dudu was previously located at godudu.com.
The lesson to be learned here is so painfully obvious it’s barely worth mentioning: if you’re going to launch a brand and try to make it successful, first make sure you have a domain to match.
Before Dudu built up the brand, dudu.com was probably a five-figure sale.
To Dudu’s credit, it does not appear to have ever attempted a reverse domain name hijacking using the UDRP.
Alibek Issaev, chairman of Dudu, said in Sedo’s press release:

With the purchase of dudu.com, we will be able to match our platform’s brand with the exact domain name we need, and migrate from using godudu.com to this shorter version. This purchase means we don’t lose important traffic, and at the same time we ensure that visitors from around the globe will remember our brand’s name.

No dudu, Sherlock.

Borders sells IPv4 addresses for $12 each

The bankrupt book shop chain Borders intends to sell its IPv4 addresses for $12 each, raising over $786,000, according to a bankruptcy court filing.
The deal, which is subject to approval by ARIN, follows Nortel’s fire sale of its address block to Microsoft for $11.25 per address earlier this year.
The buyer is Cerner, a healthcare software consulting company.
I’ve reported the story for The Register, here.
You can download a PDF of the relevant court document here.

ICM sells $700,000 of .xxx domains to Clips4Sale

ICM Registry has just announced the sale of $700,000 worth of .xxx domain names to Clips4Sale, which operates a network of clip-oriented porn sites.
The cash deal comprises 30 domains including one $300,000 name and two others at over $80,000 each, according to the company.
The domains themselves have not been disclosed.
The $300,000 sale would be the 16th most-expensive domain of the year, according to DNJournal’s chart. Gay.xxx sold last month for $500,000.
ICM is taking .xxx into general availability next Tuesday.

Paul Raymond rebrands under .xxx

Paul Raymond, a well-known porn publisher in the UK, plans to rebrand its portfolio around the .xxx top-level domain, according to ICM Registry.
It’s the “largest single migration of an adult brand to the .xxx top-level domain to date”, ICM said.
Raymond could be described as an old-school pornographer, with a history stretching back to the 1960s, better known for its clubs and top-shelf titles than its online presence.
The deal includes the domains paulraymond.xxx, prpvod.xxx, razzledating.xxx, mensworlddating.xxx, menonlydating.xxx, escortdating.xxx, adultsportdating.xxx, clubdating.xxx, fantasydating.xxx, mayfairdating.xxx, and paulraymonddating.xxx, ICM said.
Domains such as mayfair.xxx and razzle.xxx, Raymond’s best-known titles, may also be included, but they’re not mentioned in ICM’s press release. The domain escort.xxx is owned by somebody else.
The migration is expected to be complete by February next year.
The two companies have a relationship going back at least several months, with ICM regularly sponsoring events at Raymond-owned clubs.

Third-level casino.uk.com sells for $4,000

The third-level domain name casino.uk.com has been sold via Sedo for $4,000.
The uk.com namespace is not an official public domain extension – uk.com is one of several regular .com domains managed as alternative TLDs by CentralNic.
While .uk.com domains do occasionally pop up in search engine results, and are even used by brands such as Avon, it’s unusual to see one sell on the aftermarket.
The only other notable sale in the DI database of over 60,000 publicly reported transactions is restaurants.uk.com, which was bought for $1,650 last year.
Casino.com was one of the most expensive domains of all time, fetching $5.5 million in 2003.