L’Oreal has withdrawn another of its dot-brand new gTLD applications.
This time it’s .matrix, for one of its hair-care product brands.
It’s the eighth of L’Oreal’s 14 original new gTLD applications to be withdrawn, after .欧莱雅, .kiehls, .loreal, .garnier, .maybelline, .kerastase, and .redken.
Only .lancome remains of its dot-brand applications. It has already passed Initial Evaluation, unlike the others which tend to get dropped shortly before results are posted, to secure a bigger refund.
Its “closed generic” bids for .skin, .beauty, .hair, .makeup and .salon are all still active and have all passed IE.