XYZ launches its beauty-themed gTLDs with slashed prices

XYZ.com is readying the launch of its four recently acquired beauty-themed gTLDs, along with one other.

.skin, .hair .makeup and .beauty entered their sunrise periods today, where they will stay until February 10.

All four were acquired from L’Oreal earlier this year, but .makeup was the only one that had launched and gone through its mandatory sunrise.

Despite this, XYZ is putting .makeup through what it calls a “trademark owner landrush”, where domains will cost IP owners about a grand.

That’s actually a lot cheaper than the price L’Oreal had the domains at during general availability — deterrent pricing of around $5,500 wholesale per year.

It looks like all four domains in this mini-portfolio will be priced around the $20 mark at registrars during general availability, which is due to begin March 2.

There’s also going to be an Early Access Period for seven days from February 10.

All of the above also applies to .quest, which XYZ acquired from a Hong Kong multilevel marketing firm a year ago. XYZ is marketing it as a TLD for “gurus, knowledgeable experts, and authorities in any field”.

Bumper batch of dot-brands off themselves for Friday 13th

It’s Friday 13th tomorrow, and to celebrate the occasion no fewer than 13 dot-brands have opted to take the easy way out and self-terminate.
ICANN has published a bumper list of contracted brand registries that have informed the organization that they no longer wish to run their gTLDs.
Adding themselves to the dot-brand deadpool are: .ladbrokes, .warman, .cartier, .piaget, .chrysler, .dodge, .mopar, .srt, .uconnect, .movistar, .telefonica, .liason and .lancome.
That brings the total of self-terminated new gTLDs to date to 66.
The imminent demise of .cartier and .piaget is perhaps notable, as it means luxury goods maker Richemont has now abandoned ALL of the nine dot-brands it originally applied for.
Richemont, an enthusiastic early adopter of the new gTLD concept, applied for 14 strings in total back in 2012.
The only ones it has left are generics — .watches along with the the Chinese translation .手表 and the Chinese for “jewelry”, .珠宝, none of which have been launched and in all likelihood are being held defensively.
It’s the same story with L’oreal, the cosmetics company. It also applied for 14 gTLDs, mostly brands, but abandoned all but .lancome prior to contracting.
With .lancome on its way out, L’oreal only owns the generics .skin, .hair, .makeup and .beauty, at least one of which is actually being used.
Also of note is the fact the car company Chrysler is dumping five of its six gTLDs — .chrysler, .dodge, .mopar, .srt and .uconnect — leaving only .jeep (unused) still under contract.
Clearly, Chrysler is not as keen on dot-brands as some of its European competitors, which have been among the most prolific users.
Telefonica’s abandonment of .movistar and .telefonica also means it’s out of the gTLD game completely now, although its Brazilian subsidiary still owns (and uses) .vivo.
Betting company Ladbrokes only ever owned .ladbrokes, though it did unsuccessfully apply for .bet also.
Rounding off the list is .warman, a brand of — and I’m really not making this up — industrial slurry pumps. The pumps are made by a company called Weir, which uses global.weir as its primary web site. So that’s nice.
As far as I can tell, none of the gTLDs that are being killed off had ever been used, though each registry will have paid ICANN six-figure fees since they originally contracted.

L’Oreal is using “closed generic” .makeup in an interesting way

What do you call a registry that defensively registers names on behalf of the very people that would be its most likely customers if the TLD weren’t so hideously overpriced?
L’Oreal, apparently.
About half of its .makeup new gTLD comprises the names or nicknames of social media “influencers” in the make-up scene, and they all seem to belong to the registry.
Ironically, these are precisely the kind of people you’d expect to actually go out and register .makeup domains, if they didn’t cost close to $7,000 a pop.
L’Oreal put a $5,500 wholesale price-tag on .makeup domains, evidently as a Plan B to avoid actually having to sell names to people, after its original plan to keep the string as a “closed generic” failed due to ICANN politicking.
As you might expect, uptake has been minimal. The zone file currently has about 266 domains in it.
Beyond L’Oreal itself, there are defensive registrations by companies not remotely related to the make-up industry, such as BMW and Intuit, and registrations by competing companies in the cosmetics industry, such as Christian Dior and Estee Lauder.
But there are also something like 150 .makeup domains that were all registered at the same time, this April, representing the names and social media handles of young women who post YouTube videos about makeup for their often thousands of subscribers.
It turns out these women are all participants (willing, it seems) in WeLove.Makeup, a web site created by L’Oreal to promote its products.
The site is basically a social media aggregator. Each “influencer” has their own page, populated by their posts from YouTube, Instagram, Twitter, and such. It’s maintained by Findie, which specializes in that kind of thing.
The domains matching the participants names do not resolve to the site, however. They’re all registered to L’Oreal’s registry management partner Fairwinds and resolve to ad-free registrar parking pages.
The names were registered via 101Domain, which prices .makeup names at $6,999, but I’ve no idea what payment arrangement Fairwinds/L’Oreal has for this kind of thing.
This is what a wannabe closed generic can look like, it seems — the registry pricing its customers out of the market then registering their names on their behalf anyway.
Is this “innovation”?

L’Oreal shows cards on former “closed generic” gTLDs

Want to register a .beauty or .makeup domain name? L’Oreal will get to decide unilaterally whether “you’re worth it”.
The cosmetics maker has released the registration policies for its first former “closed generic” gTLD, .makeup, and they’re among the most restrictive in the industry.
Free speech appears to be the first victim of the policy — “gripe sites” are explicitly banned in the same breath as cybersquatting, 419 scams and the sale of counterfeit goods.
Domain investors and those who would hide their identity behind Whois privacy services appear to be unwelcome, too.
But perhaps most significantly, L’Oreal has also given itself the right to decide, in its sole discretion, whether a would-be registrant is eligible to own a .makeup domain.
Its launch policy reads:

Registrant Eligibility Requirements
To support the mission and purpose of the TLD, in order to register or renew a domain name in the TLD, Applicants must (as determined by the Registry in its sole and exclusive right):

• Own, be connected to, employed by, associated with, or affiliated with a company that provides makeup and/or cosmetics related products, services, news, and/or content; or (ii) be an individual, association, or entity that has a meaningful nexus (as determined by the Registry in its sole discretion) with the cosmetics industry; and
• Possess a bona fide intention to use the domain name in supporting the mission and purpose of the TLD.

Would-be registrants have to submit an “application” for the domain they want, and L’Oreal gets to decide whether to approve it or not.
Whether L’Oreal chooses to apply liberal or conservative standards here remains to be seen.
Like most new gTLD registries, the company plans to reserve many domains for the use of itself, partners, or future release.
The policies also give L’Oreal broad discretion to suspend or terminate names it decides violate the terms of the registration policy, which it says it can amend and retroactively apply at any time.
Using the domain counter to the mission statement of the gTLD is a violation. The mission statement reads:

The mission and purpose of the TLD is first and foremost to promote the beauty, makeup and cosmetics segments, through meaningful engagement with manufacturers, beauty enthusiasts, consumers, and retailers, using a domain space intended for use by individuals and/or companies within or associated with the various industries that provide, utilize, or bear a recognizable connection to makeup and cosmetic products and/or services.

L’Oreal has defined gripe sites — sites established primarily to criticize — as a security and stability concern that “may put the security of any Registrant or user at risk”, banning

other abusive behaviors that appear to threaten the stability, integrity or security of the TLD or any of its registrar partners and/or that may put the security of any Registrant or user at risk, including but not limited to: cybersquatting, sale and advertising of illegal or counterfeit goods, front-running, gripe sites, deceptive and⁄or offensive domain names, fake renewal notices, cross gTLD registration scams, traffic diversion, false affiliation, domain kiting⁄tasting, fast-flux, 419 scams.

If you want to set up a .makeup web site to criticize, say, L’Oreal for “body shaming” or for its animal testing policy, lots of luck to you.
The gTLD is owned by L’Oreal but seems to be being managed primarily by its application consultant, Fairwinds Partners.
It was originally designated as a single-registrant space, a so-called “closed generic” or “exclusive access” gTLD, in which only L’Oreal could register names.
But the company was forced to change its plans, under pain of losing its application, after the Governmental Advisory Committee persuaded ICANN to perform a U-turn on the permissibility of closed generics.
.makeup is due to start accepting pre-launch requests for Founders Program domains next Monday. General availability will start October 19.
Sunrise will kick off September 8, though L’Oreal warns that it has withheld generic terms such as “shop” from this period.
The company also owns .beauty, and I expect its terms there to be similar.

L’Oreal takes the red pill, withdraws .matrix bid

L’Oreal has withdrawn another of its dot-brand new gTLD applications.
This time it’s .matrix, for one of its hair-care product brands.
It’s the eighth of L’Oreal’s 14 original new gTLD applications to be withdrawn, after .欧莱雅, .kiehls, .loreal, .garnier, .maybelline, .kerastase, and .redken.
Only .lancome remains of its dot-brand applications. It has already passed Initial Evaluation, unlike the others which tend to get dropped shortly before results are posted, to secure a bigger refund.
Its “closed generic” bids for .skin, .beauty, .hair, .makeup and .salon are all still active and have all passed IE.

Four new gTLD applications withdrawn, including one closed generic

Four new gTLD application were withdrawn overnight, including the first “closed generic” bid to be dropped since ICANN implemented a freeze on such applications.
Today’s withdrawals are:

• .movie — Of the eight applications for this string, this Dish DBS bid was one of only two proposed with single-registrant business models. It would have undoubtedly have been captured by the current ICANN hold on closed generics.
• .chesapeake — A dot-brand filed by Chesapeake Energy. It had already passed Initial Evaluation. While arguably a geographic string, it had not been classified as such by ICANN and had no objections or GAC advice.
• .chk — An abbreviation of the above, matching Chesapeake’s stock market ticker symbol. It had also already passed IE and had a clear run at delegation.
• .kerastase Yet another L’Oreal dot-brand application, the sixth of its original 14 bids to be withdrawn.

The total withdrawals to date now stands at 94, 49 of which were uncontested.

L’Oreal’s dot-brand bites the dust

Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?

Google, L’Oreal execs tapped for new gTLD summit

Executives from Google, L’Oreal and The Boston Globe have been lined up to speak at the new gTLD marketing conference taking placing New York next month.
Hal Bailey, director of Google’s domains business, will speak on the panel “Domains in 2015, 2020, 2025: A View of the dot Future” at the Digital Marketing & gTLD Strategy Congress, according to organizers.
L’Oreal’s chief digital officer has dropped out of the conference, but he has been replaced by Brigitte King, senior vice president of the company’s digital business.
L’Oreal and Google are two of the new gTLD applicants currently under fire for applying for so-called “closed generic” gTLDs, which could make for some interesting discussions.
King will chair the conference and deliver a keynote entitled “The L’Oreal Story: Building Beauty Brands with Digital, Data and Direct Relationships”. L’Oreal has applied for 13 new gTLDs.
The Boston Globe, which has applied for .boston, is sending Jeff Moriarty, it vice president for digital products, and industry IP lawyer Bart Lieben to talk about the newspaper’s plans for the gTLD.
Momentum Consulting, which is organization the dot-brand focused event, says it has 80 confirmed attendees and is on target to have more than its expected 120 by the time ticket sales close.
DI will also be in attendance. I’m hosting a fireside chat with ICANN’s Sally Costerton, head of stakeholder relations.
The conference runs March 11-12 in New York City.