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.vip and .now clear objections

Kevin Murphy, August 23, 2013, 09:34:28 (UTC), Domain Registries

The latest batch of Legal Rights Objection results has seen two proposed new gTLDs — .vip and .now — emerge unscathed from the objections phase of the new gTLD program.

There are six applications for .vip and one of the applicants, I-Registry, had filed LROs against its competitors.

Starbucks (HK), a cable company rather than a coffee chain, had also filed LROs against each of its five rivals for .now.

With yesterday’s decisions, all 10 objections have now been rejected.

In the case of .vip, every applicant wants to run it as a generic term, but I-Registry had obtained a European trademark on its proposed brand.

But Starbucks’ .now was to be a dot-brand reflecting a pre-existing mark unrelated to domain names. WIPO panelists found that trademark did not trump the proposed generic use by other applicants, however.

Both strings will now head to contention resolution, where an auction seems the most likely way to decide the winners.

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Comments (1)

  1. David Sandy says:

    I sell .com brandables and generally think most of these extensions are going to find a hard going, but I think .now has alot of great potential brandable uses. I mentioned it today as a matter of fact.

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