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Dead dot-brands hit 50

Kevin Murphy, May 7, 2019, 15:51:27 (UTC), Domain Registries

Two more dot-brands are on their way out, bringing the total to fall on their swords to date to a nice round 50.

Both of the new departures appear to be brands belonging to the Saudi telecommunications company Etihad Etisalat, which does business as Mobily and has annual revenue approaching $1.8 billion.

The gTLDs in question are .mobily and موبايلي., the Arabic version of the brand, which sits in the root as .xn--mgbb9fbpob.

As is usual in cases of dot-brand self-termination, neither TLD had actually been put to any use beyond the obligatory nic. site.

Despite Mobily being based in Saudi Arabia, the registry is actually a Bahrain company, Greentech Consulting, apparently being run by a US-based new gTLD consultancy called WiseDots.

I’ve never heard of this outfit or its point man before today and its social media activity seems to have dried up shortly after the new gTLD application window closed in 2012.

The registry was hit by a breach of contract notice in December 2016 after it apparently forgot to pay its ICANN fees for a while, but it managed to resolve the issue without further action.

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Comments (3)

  1. Snoopy says:

    Anyone know how many .brands were created initially? Seems the dumping is continuing at a steady pace.

    Might be only a matter of time before we see a really high profile one go which could get some media.

    • Kevin Murphy says:

      I doubt it, Snoop.

      Fifty have gone, but not a single one was active.

      All the active ones — about 143 at the last count — are still active.

  2. gpm group says:

    Given Barclays are only using their https://home.barclays/ as a magazine information site for corporate communications it would have been a lot cheaper and probably move intuitive for most people for them to use their https://barclays.info/ domain.

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