Dudu buys dudu.com for $1 million

The first big-figure domain name sale announcement of the year has me cackling.

A Dubai-based social networking site, Dudu, has paid $1 million for dudu.com, making one Chinese domainer a very happy man indeed.

Sedo brokered the deal over three months and announced the sale today.

Dudu was previously located at godudu.com.

The lesson to be learned here is so painfully obvious it’s barely worth mentioning: if you’re going to launch a brand and try to make it successful, first make sure you have a domain to match.

Before Dudu built up the brand, dudu.com was probably a five-figure sale.

To Dudu’s credit, it does not appear to have ever attempted a reverse domain name hijacking using the UDRP.

Alibek Issaev, chairman of Dudu, said in Sedo’s press release:

With the purchase of dudu.com, we will be able to match our platform’s brand with the exact domain name we need, and migrate from using godudu.com to this shorter version. This purchase means we don’t lose important traffic, and at the same time we ensure that visitors from around the globe will remember our brand’s name.

No dudu, Sherlock.

Telepathy sells Republic.com for $200,000

Sedo has brokered the sale of the domain name republic.com for $200,000.

It appears to be an end-user sale – Whois reveals the buyer is the UK clothing retailer Republic, which already owns republic.co.uk.

Republic.com already redirects surfers to the .co.uk site.

The seller appears to be Telepathy Inc, the company owned by well-known domainer Nat Cohen.

It’s the third six-figure deal Sedo has announced this week, following the $100,000 sales of silvercoins.com and siteweb.com.

Space.travel – the awesomest .travel domain – sells

It’s fairly rare for a .travel domain name to change hands on the aftermarket – on my database of 60,000 sales I have only two.

Today I can add space.travel, easily the best .travel name I’ve ever come across, to that list. It seems to have been sold via Sedo for $1,600 in late August.

The newly listed registrant is Planet Space Inc, which appears to have previously been involved in a social network for space enthusiasts at planetspace.com.

That fact, coupled with the fact that the .travel gTLD is restricted to travel-related companies, makes me extremely curious how the domain will be developed.

Space tourism is an emergent growth market, so it’s not too crazy to imagine the domain being used as a travel agency for suborbital flights before too many years.

Sedo launches domain pricing index

Sedo has launched Internet Domain Name Index, a research project that shows long-term domain pricing trends and compares the data to larger economic trends.

Using January 2006 prices as a baseline, the IDNX index will be updated monthly showing how much, relatively, domains are selling for on the secondary market.

Currently, domains are valued at 183% of January 2006 prices, for example.

The index uses something called a “hedonic repeat sales methodology” to come up with its numbers. No, I don’t know what that means either.

However the numbers are arrived at, the conclusions are quite interesting, showing that domain prices rise and fall in lockstep with the financial markets.

In this graph, the green line is the IDNX number and the blue one represents the value of the Nasdaq 100.

“The strong correlation shows that domain name buyers and sellers make economically motivated price decisions,” researcher Thies Lindenthal concludes. “Domain markets are not a cloud-cuckoo-land where dreamers trade esoteric goods at imaginary prices.”

Sedo expects domainers to use the index to adjust their portfolios’ changing values over time.

dotMusic buys music.co

Constantine Roussos of dotMusic, which plans to apply for the .music top-level domain, has added to his collection of musical domain names with the purchase of music.co.

Roussos, who already owns music.us and music.biz, seems to have been the winning bidder, paying $30,000, when it was auctioned by Sedo late last month, but Whois records did not change until this Monday.

Remarkably, Music.co is already developed. It lets you play from a selection of godawful* music from an artist calling himself “Constantine”, including one track called “.music”.

The domain was previously owned by domainer Mike Mann, who snapped up dozens of premium generic terms in the .com.co namespace a few years ago in order to be grandfathered in when .co relaunched.

Roussos’ dotMusic initiative is currently the only applicant for the .music TLD to have gone public.

Of the other big sales from the Sedo auction, shop.co is now owned by a German search engine, Websuche, and pizza.co was sold to a California-based developer of discount codes web sites.

The domain download.co, which sold for $10,099, now redirects to what appears to be an affiliate marketing site for software called “Driver Detective”, which I was too scared to install.

Many of the other sales appear to have been made to other domainers.

(* I’m kidding. Probably.)