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Second new gTLD contention set revealed

Kevin Murphy, February 27, 2025, Domain Registries

The first showdown between new gTLD application consultants D3 Global and Unstoppable Domains has emerged, with the announcement this week of a bid for a cartoons-themed gTLD by a D3 client.

D3 said in a press release it has partnered with outfits called Animecoin Foundation and Azuki to apply to ICANN for .anime, representing the Japanese art form, when the next application round opens a bit over a year from now.

Together, the two D3 partners provide a cryptocurrency designed to enable people to trade digital art NFTs, and the NFTs themselves.

But the expected .anime application is not the first to be publicly announced. Last June, Unstoppable said it’s planning to apply for .manga and .anime with a client called Kintsugi Global.

It’s the second likely contention set between publicly announced applicants. Freename.io and 3DNS have both separately announced bids for .chain, of course intended for blockchain-related usage.

The next application window is scheduled to open April 2026 or thereabouts. There are multiple ways contention sets can be resolved under the current rules, but the main one is expected to be an ICANN-managed auction.

Is this the first Next Round new gTLD contention battle?

Kevin Murphy, September 24, 2024, Domain Registries

It had to happen sooner or later. With a few dozen would-be new gTLD applicants breaking cover over the last year or so, we seem to have our first clash and our first potential 2026-round contention set.

The sought-after contested gTLD is .chain, which now has two announced hopefuls after blockchain-based alternative naming system Freename.io yesterday revealed it wants the string.

“The company intends to apply for .chain, .token, .metaverse and a variety of other gTLDs,” Freename said. “Freename will also submit applications on behalf of third-party customers in this new gTLDs round.”

Freename, if it follows through, is likely to face competition from at least one other applicant, a company called 3DNS, which in June announced plans to apply for .chain and .super.

3DNS has Intercap as its registry partner, while Freename is partnered with registry ShortDot on a joint venture called WebUnited.

Freename already sells blockchain-based names that use .chain as an extension, while 3DNS sells third-level DNS domains under .chain.box that it hopes to upgrade to second-level names should it win the ICANN contest.

In truth, I’d be incredibly surprised if these are the only two companies to apply for .chain, which is a shortened version of “blockchain” and likely to be an attractive string with the whole crypto/”Web3″ crowd.

Under ICANN’s under-development rules, the exact process for resolving contention sets is still up in the air, with more clarity hoped for over the next few months.

ICANN has confirmed that it intends to ban private auctions in the next round, but has also come up with a new second-choice alternate string option that is already causing grumbling in the policy-making community.