.berlin rockets to 116k on free domain offer
A promotion from dotBERLIN saw .berlin more than double its registration count yesterday, as speculators (apparently) swooped to claim over 61,000 free domain names.
The new gTLD ended the day with 115,966 domains in its zone, up 67,347 or 138% on the day.
That makes it the number two new gTLD again, snipping at the heels of .xyz, which has 144,474 names.
But, like .xyz, the numbers are not an accurate reflection of demand.
Giving away free domains seems to be the way to go if you want to quickly rack up your registration count with scant regard for actual end user purchases or renewal rates.
dotBERLIN said yesterday that it was celebrating 50,000 registrations with a five-day offer seeing registrars sell the names for no more than €5.55 ($7.53).
But some registrars are actually offering them for free.
InternetX is one such registrar, and it appears to have taken the vast, vast majority of all the new .berlin registrations yesterday.
Digging into name server records, it appears that at least 61,000 names were registered via InternetX-owned registrars. Of those, over 23,000 appear to have been registered to a single domainer.
InternetX, to the best of my knowledge, wasn’t forcing the domains on its customers, which is what Network Solutions did with .xyz.
According to its web site, the offer was limited to 50 domains per customer, though there appears to be an option to purchase obtain more.
The domainer with the cache of 23,000 names appears to be an InternetX reseller.
The numbers are big, and they may well convert into revenue-generating renewals for dotBERLIN, but right now I don’t think they’re especially reflective of demand among end user registrants.
M+M wins contract for ‘laptops and lederhosen’ gTLD
Minds + Machines has won governmental approval for its .bayern new gTLD application, according to the company.
The Bavarian state government has said it will back a bid for .bayern from Bayern Connect, which is majority-owned by M+M parent Top Level Domain Holdings, TLDH said today.
According to its press release, M+M will provide the back-end registry services, which strongly suggests that it does not plan to outsource to Neustar on this occasion.
Bayern Connect is not the only company to have announced a .bayern application, however.
Rival applicant PunktBayern, which is backed by United Domains and InterNetX among others, has been public about its plans for a couple of years too. Last year, it selected Afilias to provide its registry back-end.
If the Bavarian government is offering its exclusive support to Bayern Connect, as TLDH now says, it puts a serious question mark over the viability of the PunktBayern bid.
Under ICANN’s rules, any gTLD purporting to represent a state must secure the support or non-objection of the relevant government. Without that support, applications will be rejected.
PunktBayern does have a registered trademark on “.bayern”, however, so the tussle may not be quite over yet.
Bayern is the German name for Bavaria. The state has a population of about 12.5 million and quite a strong sense of its own identity.
It’s often referred to as the land of “laptops and lederhosen” due to a long-running government policy of friendliness to the tech industry.
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