Argentina will use a lottery to decide 2LD landrush
Argentina has become the latest country to allow its ccTLD registrants to register domains at the second level.
NIC Argentina announced last week that in addition to third-level domains such as example.com.ar and example.net.ar, you’ll be able to buy example.ar too.
While it’s following in the footsteps of the likes of .uk and .nz (and soon .au), Argentina is taking a slightly different approach to grandfathering and conflicts.
First, the priority registration period is pretty short, at least compared to the five years .uk registrants got.
If you already own a .ar 3LD, you only have until November 9 to get your application in for the matching 2LD.
In the event that more than one application is received from eligible registrants, the winner won’t be decided by auction, but by lottery.
The City of Buenos Aires Lottery will conduct the raffle, randomly assigning priority numbers to applicants to determine who gets first dibs on their domain of choice.
It’s the first time I’ve seen a domain contest settled by lottery since the process ICANN used to assign priorities to new gTLD applicants back in 2012.
From November 25 until January 23, the .ar process will enter a landrush phase, during which anyone can apply for any available 2LD they want by paying a non-refundable application fee.
The fee is ARS 200, the Argentine peso equivalent of $3.50, so the registry can hardly be accused of greed.
Again, competing bids will be settled by the same lottery process, with the winner having to pay the standard ARS 340 registration fee (the equivalent of $6) to claim their domain.
After February 23, it’s open season, with every domain in general availability.
.ar currently has just shy of half a million domains under management, and hasn’t seen any significant growth in a couple of years.
It will be interesting to see how popular the 2LD offer is, and what impact it has on domain growth in the industry overall.
Argentina allows .ar registrations from non-residents, but it does not appear to be a simple process.
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