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Kid-friendly domains could be reborn

Kevin Murphy, April 21, 2026, Domain Registries

With governments around the world increasingly looking at reducing the harmful effects on the internet on children, it seems child-friendly domain name projects may see a resurgence.

The US government’s new hunt for a registry operator for .us, launched this week, contains a fairly explicit call for whichever company wins the contract to “revitalize” the long-dormant .kids.us space.

And I’m aware of one potential new gTLD applicant that wants to apply for a regulated kid-friendly gTLD when ICANN opens up its application window at the end of the month.

The US National Telecommunications and Information Administration said in its .us RFP:

The Contractor shall offer one or more innovative approaches to revitalize the use of the kids.us domain that are consistent with its objective of providing a safe space on the internet for children age 13 or younger, as intended by the Dot Kids Act. In the event a decision is made to reactivate the kids.us domain without any changes to the Dot Kids Act or selection of alternative uses, the Contractor shall be prepared to maintain and operate the second-level kids.us domain as specified by the Dot Kids Act.

It’s not the first time NTIA has tried to get the .us registry operator — now GoDaddy, formerly Neustar — to exhume the .kids.us project, which was closed down in 2012 after fewer than 1,000 registrations and half a dozen active web sites. Prior attempts were unsuccessful.

.kids.us was created by US legislation in 2002, largely as a way for legislators could feel good about themselves in an era when the web was still quite new and frightening and a lot wilder than it is today.

But that was before the dawn of social media and smartphones, the two technology trends driving much of the political focus on child online safety in the 2020s.

At least one new gTLD applicant intends to apply for a child-friendly gTLD this year, known as The Reservoir Project or (preliminarily) the Child Online Safety Association, run by lawyer S Harrison Knudson. The gTLD in question would be .haven.

The early-stage concept would see the registry work patent-pending technology and with ISPs, which would charge customers service fees and split the profit with the registry.

There are already two kid-oriented gTLDs out there — .kids itself and the Russian-language .дети (“.children”).

DotKids launched .kids in late 2022 and has so far accumulated 6,368 domains in its zone file. That’s actually not bad for a niche new gTLD, and based on some of the most uncomfortable Google searches I’ve ever done it looks like the registry is doing a pretty good job of keeping the namespace clean.

.дети has been around longer but has sold fewer domains, with just 1,358 names in its zone file today.

Shrinking .us TLD is up for grabs

Kevin Murphy, April 21, 2026, Domain Registries

The .us ccTLD may change registry operators in the not too distant future, but the domain is currently on a fairly steep downward trajectory in terms of registrations.

There’s also no guarantee that a new operator, should one be selected, would necessarily lead to lower prices for registrants.

The US National Telecommunications and Information Administration yesterday put the .us registry contract out for bidding, with a May 18 due date for offers.

Only the bigger players need apply — NTIA said it will only entertain offers from companies currently managing over two million domains in a single TLD.

That narrows the field quite a lot — only 27 TLDs I have numbers for clock in over two million. Incumbent GoDaddy qualifies, as does Verisign, Identity Digital, and Public Interest Registry.

CentralNic, Tucows, and a handful of non-US ccTLD operators also would be technically eligible, but the NTIA has ruled out any provider that is majority foreign-owned. The successful RSP would have to be fully based on US turf.

But .us has seen its DUM decline in recent months. As of January, it stood at 2,175,340, according to NTIA documents. That’s down from a peak of 2,575,574 just six months earlier, a not-insignificant dip.

On the upside, this is a different type of ccTLD contract to the likes of .ai or .co — the US government doesn’t want a cut of registration fees. The registry gets to pocket the lot.

How much “the lot” is isn’t exactly clear. Prior to 2019, GoDaddy predecessor Neustar was charging $6.50 a year wholesale, but references to pricing are redacted from the current NTIA contract.

So there’s a different pricing dynamic here. Registries competing for the deal can’t rely on bribing the government with a bigger slice of the pie, and NTIA has let it be known that a lower fee is not necessarily a good thing.

The pricing model will have to be in the “public interest” according to the tender. The NTIA documentation states that it will have to balance “the accessibility of .us domains to qualified registrants” and “the safety and security of the usTLD”, adding:

Offerors are advised that the lowest registration fee for a .us domain may not necessarily be in the overall best interest of the administration of the usTLD. The Government may decide to award to a vendor with other than the lowest cost fee structure or other than the highest cost fee structure.

It’s quite possible that the US will choose to stick with GoDaddy, but it’s perhaps worth noting that the current contract still has one unexercised extension option that would let it run until 2029, rather than the current 2027 expiration date.

“Mad Dog” politician registers nazis.us, redirects to Trump admin site

Kevin Murphy, January 19, 2026, Gossip

An American Congressional candidate has registered the domain name nazis.us and redirected it to the US Department of Homeland security web site.

Independent candidate Mark Davis, whose Twitter handle is @MarkMadDogDavis, confirmed the move in a tweet, saying the Republican party has gone “full fascist”:

If you’re wondering about whether that’s a tone befitting a would-be US Congressperson, it’s typical of his Twitter feed, which repeatedly insults his opponents as “MAGA morons” and generally lives in the depths of the same brainless rabbit hole originally tunnelled by Venezuelan president Donald Trump.

The Whois record for the domain show it was registered on January 13 and has “markdavisforcongress.com donate” listed as the registrant. But Davis, perhaps jokingly, had first tried to pass off nazis.us as being a US government registration.

He posted a video of himself typing the domain into his browser, showing the redirect to dhs.gov, perhaps unaware that his browser autocomplete drop-down revealed that nazis.us was in his own GoDaddy control panel.

The context for this stunt is of course the ongoing chaos in some Democrat-run cities, initiated by the Trump administration, which has seen armed, masked, and unaccountable ICE agents swarm the streets looking for non-white people to deport.

It’s perhaps comforting, if bewildering, that nazis.us was until last week still available for registration.

Zoom says GoDaddy took it down for hours

Kevin Murphy, April 17, 2025, Domain Registries

A screwup by MarkMonitor and GoDaddy was responsible for a two-hour outage affecting Zoom’s videoconferencing services yesterday, according to the company.

The widely used services were offline between 1825 and 2012 UTC yesterday because GoDaddy Registry, apparently acting under MarkMonitor’s instructions, shut down the zoom.us domain.

Screenshots posted to social media show zoom.us returning an NXDOMAIN error in web browsers. In-progress conference calls were reportedly shut off mid-stream.

Zoom said in a statement:

On April 16, between 2:25 P.M. ET and 4:12 P.M. ET, the domain zoom.us was not available due to a server block by GoDaddy Registry. This block was the result of a communication error between Zoom’s domain registrar, Markmonitor, and GoDaddy Registry, which resulted in GoDaddy Registry mistakenly shutting down zoom.us domain.

Zoom, Markmonitor and GoDaddy worked quickly to identify and remove the block, which restored service to the domain zoom.us. There was no product, security, network failure or Distributed Denial of Service (DDoS) attack at Zoom during the outage. GoDaddy and Markmonitor are working together to prevent this from happening again.

It’s not entirely clear what is meant by “server block”, but it sounds consistent with a serverHold EPP status, where a registry prevents a domain from resolving in the DNS.

GoDaddy is the registry for .us domains. MarkMonitor is a hands-on corporate registrar dealing primarily with high-value brand clients.

Zoom is the incredibly popular conferencing service that grew to such popularity during the pandemic one could almost argue that it could be considered critical infrastructure.

While two hours downtime is hardly the end of the world, it’s still one hell of a screwup.

Neustar to keep .us for another decade

Neustar has secured a renewal of its contract to run the United States’ ccTLD until up to 2029.
The company and the National Telecommunications and Information Administration announced the new contract last week.
The initial term of the deal runs until August 2021, but there are four two-year renewal options after that.
Neustar has been running .us since 2001. It doesn’t pay NTIA for the privilege, nor does the NTIA pay Neustar.
There are currently around two million registered .us domain names. The TLD appears to be still growing, but not especially fast.

US scraps fucking stupid “seven dirty words” ban

Kevin Murphy, September 13, 2018, Domain Registries

Neustar and the US government have agreed to dump their longstanding ban on profanity in .us domains.
A contract change quietly published in July has now made it possible to register .us domains containing the strings “fuck”, “cunt”, “shit”, “piss”, “cocksucker”, “motherfucker” and “tits”.
These are the so-called “seven dirty words” popularized by a George Carlin comedy routine and incorporated into US censorship law via the Supreme Court decision Federal Communications Commission v Pacifica Foundation in 1978.
Neustar banned the strings from .us when it originally won the registry contract from the National Telecommunications and Information Administration in 2002, and kept it upon renewal.
Until recently, it was conducting post-registration reviews of new .us domains and suspending names that used the strings in sweary contexts.
However, a July contract amendment (pdf) has released Neustar from this duty, allowing registrants to register whatever the fuck they want.
According to the Electronic Frontier Foundation, the change came about after itself and the Cyberlaw Clinic at Harvard Law School complained to the government about the suspension of the domain fucknazis.us, which registrant Jeremy Rubin had been using to raise money to fight the extreme right in the US.
That domain was registered in late 2017, but Neustar appears to have been discussing whether to repeal the idiotic ban in various policy groups for at least three years.
When Network Solutions was the sole registrar for .com, .org and .net it too banned the seven dirty words but this practice fizzled out after ICANN introduced competition into the registrar space almost two decades ago.

Neustar shoots the corpse of .kids.us

Kevin Murphy, September 10, 2015, Domain Registries

The ill-conceived, barely used .kids.us domain is to stay dead, Neustar confirmed last night.
The .us registry operator said that its Stakeholder Council met August 17 and:

carefully considered the report on the kids.us domain and unanimously recommended that the requirement be suspended for the life of the .us contract.

Neustar had been forced into making a call about reintroducing .kids.us by its current .us contract, which it signed in March 2014.
One October 2014 expert report and May 2015 comment period later, and the decision has been made to keep the idea suspended.
.kids.us was introduced via US legislation as a way to make politicians look like they were doing something create a friendly space for the under 13s.
But the zone wound up with reg numbers that make new gTLDs look popular, so the decision was made in 2012 to kill it off.
Neustar’s .us contract lasts another two to four years, and that’s how long the suspension will last, at least.

Uniform Rapid Suspension comes to .us

Neustar is to impose the Uniform Rapid Suspension policy on the .us ccTLD.
This means trademark owners are going to get a faster, cheaper way to get infringing .us domains taken down.
From July 1, all existing and new .us names will be subject to the policy.
Neustar’s calling it the usRS or .us Rapid Suspension service, but a blog post from the company confirms that it’s basically URS with a different name.
It will be administered by the National Arbitration Forum and cost mark owners from $375 per complaint, just like URS.
Neustar becomes the second ccTLD operator to support URS after PW Registry’s .pw, which implemented it from launch.
URS and usRS only permit domains to be suspended, not transferred to the mark owner, so there’s less chance of it being abused to reverse-hijack domains.
The burden of proof is also higher than UDRP — “clear and convincing evidence”.

US revives .kids.us in new Neustrar contract

Neustar has been awarded a new three-to-five-year contract to manage the .us ccTLD, under a deal with the US Department of Commerce announced today.
It’s a renewal of a role that Neustar has held since .us was relaunched in 2001, but the new contract come with a few notable new provisions.
First, it seems that the company is now obliged to bring some “multi-stakeholder” oversight into the management of the TLD. Neustar said in a press release:

In 2014, Neustar plans to launch a new multi-stakeholder council including members representing localities, registrars, small businesses and non-profit organizations as well as entities involved with STEM education and cybersecurity. The .US TLD Stakeholder Council will provide a vibrant, diverse, and independent forum for future development of the .US TLD, working directly with .US TLD stakeholders and helping Neustar to identify public needs and develop policies, programs, and partnerships to address those needs while continuing to enhance America’s address.

Second, it looks like .kids.us might not be dead after all.
The third-level service was introduced as a result of the poorly considered Dot Kids Implementation and Efficiency Act of 2002, which forced Neustar to operate a child-friendly zone in .us.
The Department of Commerce killed off .kids.us in 2012, but the new .us contract (pdf) says:

Notwithstanding the June 2012 determination to suspend operation of kids.us domain under the current contract, DOC seeks proposals to rejuvenate the kids.us space to increase utilization, utility and awareness of the kids.us domain.

The contract has several more references to Neustar’s obligation to promote the SLD. At the time it was killed off, there were just a handful of registered names in the space.
The contract also says that .us currently has just shy of 1.8 million names under management.

American government kills off .kids.us

The US government is killing off the failed .kids.us domain, ten years after it was created by Congress.
The decision was explained in a statement posted on www.kids.us:

As a result of the changed landscape of the Internet and the many other tools that parents now have available to them to protect their children’s online experience, effective July 27, 2012, the Department of Commerce suspended the kids.us

An accompanying document (pdf) from Commerce says that .us registry operator Neustar should stop accepting new registrations and ask registrants to suspend their sites.
All .kids.us domains will be removed from the .us zone by June 27, 2013.
The .kids.us space was created by the Dot Kids Implementation and Efficiency Act of 2002 and essentially forced on Neustar as a means for some politicians to get some family-friendly fluff on their voting records.
It’s been considered an abject failure ever since, largely due to its strict content regulations and a lack of marketing.
From the Google results and the old .kids.us directory, I’d estimate the number of registrations at fewer than 100.
In the new gTLD program there are two applicants for .kids — Amazon and DotKids Foundation. There’s also an applicant for .kid and an applicant for the Russian “.children”.