Neustar shoots the corpse of .kids.us
The ill-conceived, barely used .kids.us domain is to stay dead, Neustar confirmed last night.
The .us registry operator said that its Stakeholder Council met August 17 and:
carefully considered the report on the kids.us domain and unanimously recommended that the requirement be suspended for the life of the .us contract.
Neustar had been forced into making a call about reintroducing .kids.us by its current .us contract, which it signed in March 2014.
One October 2014 expert report and May 2015 comment period later, and the decision has been made to keep the idea suspended.
.kids.us was introduced via US legislation as a way to make politicians look like they were doing something create a friendly space for the under 13s.
But the zone wound up with reg numbers that make new gTLDs look popular, so the decision was made in 2012 to kill it off.
Neustar’s .us contract lasts another two to four years, and that’s how long the suspension will last, at least.
.us? What’s that?
The TLD for the objective case of the plural first person pronoun.
Of course! I guess it must be one of those new gTLDs released within the last year or so, because it certainly couldn’t have been around since April 2002 or be something like the official country code of the US, right? Americans would know that it exists and what it is by now if that were so, since the registry would have engaged in a little promotion sufficient to create widespread awareness, right? Thanks for letting me know, Rubens…