The registrar 1&1 Internet has started selling pre-registrations in the first four Donuts new gTLDs for between $50 and $80 a year.
Three gTLDs — .singles, .bike and .clothing — carry a $49.99 price tag at the company’s US site. In the UK, they’re priced at £29.99. A fourth gTLD, .holdings, costs $79.99/£49.99.
Customers are only billed if 1&1 manages to grab the domain when the relevant gTLD launches.
The annual renewal fees appear to be the same as the pre-registration fees, but it’s not yet clear whether they’re the same as the standard reg fee when these gTLDs go to general availability next year.
As we’ve seen already via Go Daddy, some new gTLD registries are choosing to charge higher fees for pre-registered names, due to the more relaxed pricing regulations imposed by ICANN.
1&1 has been widely advertising new gTLDs on TV in the US and Europe for weeks — rumor has it the campaign’s budget is around $80 million — and has amassed four million non-binding pre-registrations to date.
Meanwhile, ICANN today warned internet users about the risks of pre-registering domains.