.club has overtaken .guru to become the top-selling new gTLD on the market.
According to today’s zone file report, .club now has 59,120 domains, having grown by 2,504 yesterday. That’s compared to .guru, which grew by 181 names to 58,791.
It’s been 12 days since .CLUB Domains predicted it would be at the top of the league table “within days”.
It’s taken 20 days for the gTLD to beat .guru, something the registry at first reckoned would happen within its first week of full general availability.
I don’t think yesterday’s spike has anything to do with the 50 Cent endorsement deal.
As far as I can tell, Fiddy has only been linking to his .com shop on Twitter since his .club domain went live and the deal does not seem to have generated any media coverage outside of domain blogs.
Taking the number one spot is only a relative success, of course. What’s important is that .club is still managing to move 2,500 names in a day three weeks after launch, something no other new gTLD has managed to date.