Now that we’ve seen how many domain names are actually being sold in new gTLDs, you might reasonably expect some registries to rein in their more ambitious sales targets.
Not so with .CLUB Domains, which plans to go to general availability with .club on May 7.
CEO Colin Campbell told DI today that he’s sticking by his target of selling five million .club names in the first five years.
What’s more, he has big hopes for the gTLD’s first week on the market.
“I firmly believe that .CLUB will exceed all other new generic top level domains in the first week of launch in registrations and overtake .GURU as the leader,” Campbell said in an email.
Donuts’ .guru has over 41,000 domains today and is adding 250-500 more per day. It could be around the 60,000 mark by the time .club hits registrar storefronts.
Campbell notes that all the new gTLDs to launch so far have been uncontested — .CLUB beat out two other applicants for .club in the first private auction last June.
He also reckons .club’s .com-level pricing will help sales — most of the new gTLDs launched to date are priced at over $20 a year.
I don’t doubt that .club will be a decent seller — it has lots of use cases — but five million names in five years still seems wildly ambitious to me.