Amazon has appealed the rejection of its proposed .amazon new gTLD.
The company this week told ICANN that it has invoked the Independent Review Process, after 18 months of informal negotiations proved fruitless.
Amazon’s .amazon application was controversially rejected by ICANN in May 2014, due to advice from the Governmental Advisory Committee.
The GAC, by a consensus, had told ICANN that .amazon should be rejected.
South American nations that share the Amazonia region of the continent had said the string was “geographic” and should therefore be unavailable to the US-based company.
The word “Amazon” is not protected by ICANN’s geographic string rules, because “Amazon” is not the name of a region, and was only rejected due to governmental interference.
The GAC’s decision came only after the US, which had been preventing consensus in order to protect one of its biggest native internet companies, decided to step aside.
Amazon has been in ICANN’s Cooperative Engagement Process — an informal set of talks designed to avoid the need for too many lawyers — since July 2014.
Those talks have now ended and Amazon has told ICANN that an IRP is incoming, according to ICANN documentation published on Tuesday (pdf).
The IRP documents themselves have not yet been published by ICANN.
UPDATE: This article originally incorrectly stated that the US withdrew its objection to the GAC consensus on .amazon after the IANA transition was announced. In fact, it did so several months prior to that announcement.