GoDaddy has published a new specification designed to make it easier for domain owners to quickly set up web sites using third-party site-building tools.
Its new Domain Connect Initiative is tailored for customers who do not know how to configure a DNS record and do not care to learn,according to Charles Beadnall, senior VP of domains.
While signing up for a participating site-building service, Shopify for example, customers currently have to either figure out how to manually reconfigure their DNS or get GoDaddy’s customer support to talk them through it.
GoDaddy currently receives tens of thousands of customer support calls every year related to these scenarios, Beadnall said.
But using Domain Connect, instead they will be able to simply enter their domain name with Shopify and, after authenticating with their registrar (via OAUTH), their domain’s DNS will be automatically configured to point to their new site.
This saves the customer’s time and GoDaddy’s money.
Under the hood, it works using a series of templates, authored by the service providers, which instruct the registrar or DNS provider in how to set up the domain to use the service, Beadnall said.
Due to the high risk of malicious exploitation, it’s not completely frictionless. Service provider templates must be manually pre-approved and white-listed by registrars, Beadnall said.
As the system does not involve domain registration or transfer it’s not really within ICANN’s policy wheelhouse, so the spec has instead been published via the IETF.
It has already been embraced by leading rival registrars eNom, Name.com and United Domains, as well as toolmakers including Microsoft, Shopify and Wix.
The announcement of Domain Connect was made a couple of weeks ago while I was off sick.
More information and documentation can be found on the Domain Connect web site.