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.film gTLD sees spike after dropping restrictions

Kevin Murphy, February 27, 2019, 14:59:41 (UTC), Domain Registries

The .film gTLD saw a small spike in registrations this week after dropping eligibility requirements.

The Australia-based registry, Motion Picture Domain Registry, went fully unrestricted February 22 and immediately saw at least 100 new names in its zone file.

It’s a small increase, but it meant .film, which sells for roughly $70 (101domain) to $120 (GoDaddy, its biggest channel) a year, topped 4,000 names for the first time.

It has not seen seen any additional growth since the weekend, however.

.film, from its 2015 launch, was restricted to registrants that could show a nexus to the film industry and was touted as an anti-piracy measure.

It does not appear to have been particularly well-policed, however. Its most popular domains (per Alexa rank) appear today to be piracy sites.

Despite the old restrictions, and despite being more than twice the price, .film has so far actually proved more popular than Donuts’ .movie gTLD, which has been wobbling around the 2,000 to 3,000 domain mark for the last couple of years.

I expect this is probably due to the fact that the word “film” means the same thing in many languages, whereas “movie” is a distinctly American English term.

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Comments (2)

  1. I confirm that we use the word “film” in French.

  2. Rubens Kuhl says:

    MPDR also brings a familiar face back to gTLD scène: Adrian Kinderis.

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