Donuts Inc has finally showed its hand.
The company, which was set up as a portfolio gTLD player by domain industry veterans Paul Stahura, Richard Tindal, Jonathon Nevett and Daniel Schindler, is applying for 307 gTLDs.
Yes, 307. That’s roughly 15% of all the applications ICANN has received.
We were all expecting big plans from Donuts, but I’m not sure many people thought it would go for so many strings.
The company has raised $100 million from Austin Ventures, Adams Street Partners, Emergence Capital Partners, TL Ventures, Generation Partners and Stahurricane to fund the ambitious plans.
Demand Media has been chosen to provide the back-end registry.
Donuts has also staffed up with some familiar faces. Former ICANN CFO Kevin Wilson is its new CFO, former Oversee marketing chief Mason Cole has joined as vice president of communications and industry relations.
The company says it has created almost two dozen new rights protection mechanisms for its gTLDs, but that it has an “open internet” philosophy.
“We have resources set aside for handling objections by parties who, for whatever reason, believe only they are equipped to administer a generic term,” Stahura said in a press release.
“The Internet is an engine of information, ideas and commerce, and one that’s not restrictive unnecessarily. Donuts intends to preserve that openness for all users, not operate a ‘by invitation only’ section of the Internet.”
I’m guessing this means there’s going to be fireworks in contention sets such as, say, .music.
The full list of applied-for strings doesn’t seem to be available yet.