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love.you sold in apparent five-figure deal

Kevin Murphy, September 29, 2025, 16:52:39 (UTC), Domain Sales

The domain name love.you has been sold by Amazon Registry for what was probably more than $30,000, during what so far has been a bit of a disappointing launch for the .you gTLD.

love.you is the only domain currently showing up in .you’s zone file that has a creation date after 1300 UTC on September 25, the moment Amazon opened its latest Early Access Periods.

It was registered about half an hour after the EAP opened last Thursday.

The first-day EAP application fee was $10,000. If love.you was listed as a top-tier premium domain, which seems likely, that would have added an extra $20,000 to the sale price, and that’s before registrar 101domain applied its retail markup.

It’s the only EAP registration in .you so far, judging by the zone. Amazon is currently also running EAPs for .talk and .fast, but zone files suggest it hasn’t made any sales in those gTLDs yet.

The three TLDs are having unusually long EAPs — 11 days versus the usual five — with wholesale prices ranging from $10,000 on day one to $100 on day 11, before premium fees are applied.

Full general availability at standard pricing will begin October 6, with prices likely to be about $20 to $30 a year.


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