Recent Posts
- Got junk? June’s biggest gTLD growers do
- ICANN ditches Oman due to Middle-East conflicts
- ICANN’s mighty overlord flexes on transparency
- ICANN faces first pushback over DEI U-turn
- Loads of firms flunk out of next-round gTLD back-end program
- presidenttrump.xxx among thousands of dead .xxx domains suddenly springing to life
- One of the dumbest gTLDs just switched back-ends
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- Governments erect bulk-reg barrier to new gTLD next round
- Little interest in cheapo gTLD program
- US government opposes most new gTLDs
- GoDaddy loses last Amazon business to Identity Digital
- Third Amazon gTLD launch dates revealed
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- Launch dates for two more Amazon gTLDs revealed
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- Conflicted? STFU under new ICANN rules
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- .free domains to finally arrive as Amazon reveals three gTLD launches
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- These are the TLD growers and shrinkers of 2024 (part one)
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- Another 40,000 .ai domains registered
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- Company accidentally puts porn domain on kids’ toys
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Third Amazon gTLD launch dates revealed
Amazon is set to launch not two but at least three of its dormant new gTLDs in the next few months, according to ICANN documentation.
As reported earlier this week, .talk and .fast are set to go to sunrise in August and general availability in September, and now they’ll be joined by a third: .you.
.you will enter a one-month sunrise period for trademark owners August 25, to be immediately followed by GA. There’ll likely also be a five-day Early Access Period.
The releases follow the launch of .free, .hot and .spot last month.
Amazon and Google deal on .talk, .play, .drive and others
Google and Amazon have started making deals to settle their new gTLD contention sets.
Google won three contention sets against Amazon this week, judging by the latest withdrawals, while Amazon won two.
Amazon won .talk and .you after Google, the only other applicant, withdrew.
Neither company appears to have a “You” brand, unless you count YouTube, but the .talk settlement strongly suggests that Google Talk, the company’s instant messaging client, is on the way out.
When Google applied for .talk in 2012 it intended to give Talk users custom domains to act as a contact point, but in 2013 Google started to indicate that it will be replaced as a brand by Google Hangouts.
The withdrawal seems to suggest that the existence of a gTLD application, a relatively small investment, is not an overwhelming factor when companies consider product rebranding.
I wonder what effect a live, active TLD will have on similar decisions in future.
But Google won the two-horse races for .dev and .drive and after Amazon withdrew its applications.
Google has a product called Google Drive, while Amazon runs Amazon Cloud Drive. Both companies have developer programs, though Google’s is arguably the more substantial of the two.
Google has also won .play — Google Play is its app store — after Amazon, Radix and Star Registry’s withdrawals. Amazon does not have a Play brand.
Google has also withdrawn its application for .book, leaving six remaining applicants, including Amazon, in the contention set.
I don’t currently know whether these contention sets were settled privately or via a third-party auction.
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