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Twitter registers t.co for URL shortener

Twitter has registered the domain name t.co, to use as a secure URL shortener.
Just minutes ago, t.co started resolving to a page containing this text:

Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting tweets.

The page links to a FAQ describing its current URL shortener, twt.tl.
Whois.co shows it’s registered as part of .CO Internet’s Founders’ Program, the scheme the Colombian registry put in place to plug its upcoming launch.
Under this program, companies can partner with .CO to get a free premium .co domain if they commit to promote it.
TechCrunch was previously the highest-profile site to join the program, when it registered disrupt.co.
I would say getting Twitter on board definitely beats that deal.
.CO Internet is also currently auctioning e.co for charity. Bids have already reached $24,000.
UPDATE: Twitter published a blog post on the launch. I guess they beat me by about three minutes.
“When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL,” the firm says.
Probably too soon to say for sure, but it looks like Bit.ly is kinda screwed.

E.co up for charity auction at Sedo

Kevin Murphy, May 26, 2010, Domain Sales

Sedo is to host a charity auction for the domain name e.co, under a deal with .CO Internet, manager of the newly relaunched Colombian ccTLD.
The auction will run from June 7 to June 10, with the final hour hosted live at the Internet Week show in New York, simultaneously webcast to the Internet Retailer and TRAFFIC conferences.
The winner of the auction gets to choose which charity the sale price is donated to.
Juan Diego Calle, CEO of the registry, said e.co is “perhaps the shortest, most memorable digital brand in the world”, which is hard to argue with.
You’ve got to hand it to .CO Internet, and to its PR outfit BM, they’re doing a hell of a job keeping the pre-launch .co buzz going. New TLD applicants take note.
Could we see seven figures? It seems quite possible.
Let’s hope the winning bidder throws the money at a worthy cause and doesn’t blow it on a donkey sanctuary or something.

.CO Internet scores TechCrunch marketing coup with Disrupt.co

The newly relaunched .co domain has won itself a whole bunch of free publicity by signing up TechCrunch to its Founders Program.
The tech news blog will use the domain Disrupt.co as part of its startup conference of the same name that kicks off today.
The web site will host “Startup Battlefield”, a competition during TechCrunch Disrupt for new companies and services.
.CO Internet is marketing Colombia’s .co ccTLD as a generic. The launch is currently in its trademark sunrise period, with registrations opening to other registrants next month.
Its Founders Program is a marketing scheme designed to get the word out about the availability of .co domains. Few partners could be as useful to this end as TechCrunch.
Founders get a free premium domain if they promise to promote it properly. CO Internet is still looking for more partners, with applications closing June 15.
I expect disrupt.com, currently parked, will also be getting a lot of traffic today.

ICANN picks Colombia for December meeting

Kevin Murphy, April 22, 2010, Domain Policy

ICANN chief Rod Beckstrom has just confirmed via Twitter that Cartagena, Colombia has been picked for the organization’s December meeting.
Judging from US State Department reports, the country is nowadays not nearly as scary as it was when Joan Wilder made a flying visit to rescue her sister in 1984.
Still, I’m guessing we’ll still see a little bit of that nervousness and paranoia that usually rears its head when ICANN heads for cities with a reputation for violent crime.
Terrorism concerns in Kenya caused many US stakeholders to stay at home and brave unreasonably early mornings participating remotely.
Even the choice of Mexico City caused a bit of a stir last year.
Personally, I’d love to see ICANN hold a meeting in Oakland or Baltimore, just to see what the security advisory looks like.

Colombians not keen on .co grandfathering

Kevin Murphy, March 24, 2010, Domain Registries

Uptake of .co domains among existing .com.co registrants under the current “grandfathering” process has been quite low, according to .CO Internet chief executive Juan Diego Calle.
The formerly restrictive Colombian ccTLD is opening for global registrations soon, but the domain’s roughly 27,000 third-level registrants have already been given the chance to re-register their brands at the second level.
Calle told me earlier that only about 10% to 20% of .com.co registrants have chosen to do so. Grandfathering opened on March 1 and ends next Tuesday.
“Third-level domains are very well recognised in Colombia as a way to show you have a Colombian presence,” Calle said.
The sunrise period for trademark holders begins on April 1. Companies with trademarks registered in Colombia will be given priority, regardless of where the company is based.
I’ll be writing more about the .co launch tomorrow, to be published in a slightly more respectable venue.