CSC removes reference to “retiring” new gTLD domain after retiring new gTLD domain
The corporate registrar and new gTLD management consultant CSC Global has ditched a new gTLD domain in favor of a .com, but edited its announcement after the poor optics became clear.
In a brief blog post this week, the company wrote:
We’re retiring cscdigitalbrand.services to give you a more user-friendly interface at cscdbs.com.
From the trusted provider of choice for Forbes Global 2000 companies, this more user-friendly site is filled with information you need to secure and protect your brand. You’ll experience a brand new look and feel, at-a-glance facts and figures, learn about the latest digital threats, access our trusted resources, and see what our customers are saying.
Visit the site to learn more about our core solutions: domain management, domain security, and brand and fraud protection.
But the current version of the post expunges the first paragraph, referring to the retirement of its .services domain, entirely.
I’m going to guess this happened after OnlineDomain reported the move.
But the original text is still in the blog’s cached RSS feed at Feedly.
It’s perhaps not surprising that CSC would not want to draw attention to the fact that it’s withdrawn to a .com from a .services, the gTLD managed by Donuts.
After all, CSC manages dozens of new gTLDs for clients including Apple, Yahoo and Home Depot, and releases quarterly reports tracking and encouraging activation of dot-brands.
Interestingly, and I’m veering a little off-topic here, there is a .csc new gTLD but CSC does not own it. It was delegated to a company called Computer Sciences Corporation (ironically through an application managed by CSC rival MarkMonitor) which also owns csc.com.
Computer Sciences Corporation never really got around to using .csc, and in 2017 merged with a unit of HP to form DXC Technology.
If you visit nic.csc today, you’ll be redirected to dxc.technology/nic, which bears a notice that it’s the “registry for the .dxc top-level domain”.
Given that the .dxc top-level domain doesn’t actually exist, I think this might make DXC the first company to openly declare its intent to go after a dot-brand in the next round of new gTLDs.
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