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Google partners with UN on aids.day, womens.day and more

Kevin Murphy, January 25, 2023, Domain Registries

Google Registry has landed itself possibly the highest-profile anchor tenant of the new gTLD program to date — the United Nations.

Various UN organizations have picked up about 20 premium .day domains and launched redirects to promote the corresponding UN-recognized issue-awareness days that occur throughout the year.

For example UNAIDS has registered aids.day to raise awareness of the disease on December 1, World AIDS Day, UN WOMEN has registered womens.day for International Women’s Day on March 8, and UNICEF has registered childrens.day for November 20, World Children’s Day.

(If you’re wondering: International Men’s Day is not a UN-recognized event. The domain mens.day, which doesn’t resolve for me, was registered last month, apparently to somebody in Germany where, ironically, it is not observed.)

The UN domains all seem to redirect to pages on existing UN sites on other TLDs, rather than having bespoke web sites.

Google launched .day in late 2021 and has sold about 14,000 domains so far. It maintains a calendar of the various days and corresponding .day names at new.day, which also serves as a lead generator.

Google to release another new gTLD next month

Kevin Murphy, November 19, 2021, Domain Registries

Google Registry is gearing up to unleash another gTLD from its stockpile of unreleased strings next month.

The gTLD is .day, one of over 100 that Google applied for in 2012 after a reported brainstorming session at the company.

According to its application:

The specialization goal of the proposed gTLD is to offer a new Internet environment that allows users to create and organize events that have or will occur on a particular day. The proposed gTLD will provide a single domain name hierarchy for Internet users globally to promote celebrations, such as a holi.day, wedding.day, or birth.day.

With that in mind, it’s difficult to see .day being a high-volume TLD along the lines of Google’s popular .app or .dev gTLDs.

While the company itself doesn’t seem to have addressed the launch publicly, it has given details to registrars and informed ICANN about its start-up dates.

It started a Qualified Launch Program program earlier this week. That’s where it gets to hand out a limited number of domains to hand-picked anchor tenants.

The sunrise period, restricted of course to trademarks, begins December 14 and ends January 24.

General availability starts January 25, according to registrars and ICANN records, with a seven-day Early Access Period during which domains can be purchased at daily-decreasing premium prices.

Full regular-price general availability begins February 1.