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Second .music applicant is Demand Media partner

Kevin Murphy, June 10, 2011, Domain Registries

Far Further has come out as the second company to say it plans to apply to ICANN for the .music top-level domain.
It’s also, I believe, the first applicant to reveal that it has partnered with Demand Media registrar eNom for its back-end registry services.
Far Further is one of a number of likely applicants for .music. The only other applicant to go public to date is Constantine Roussos’ dotMusic.
The new company is headed by former Warner Music record producer Loren Balman, CEO, and former music journalist John Styll, president. Former PIR chief Alexa Raad of Architelos is advising.
Far Further says its .music will “provide the global music community a secure identifying Internet address that supports the promotion of music, the protection of intellectual property rights, and the advancement of global access to music education.”
It’s my belief that the successful .music applicant will be the one that can secure the support of organizations such as the Recording Industry Association of America and its overseas counterparts.
The RIAA’s concerns about piracy spreading through .music domains, however misplaced, suggest that any other applicant is likely to find itself on the receiving end of objections, if not lawsuits.
Support from such organizations would also be critical to any bid that plans to invoke a Community Priority Evaluation — a trump card that well-supported applications can play in the ICANN process.
Perhaps the most interesting revelation about Far Further is the company’s selection of eNom, and its Shared Registry System, as its back-end technology services provider.
eNom is of course the world’s second-largest domain name registrar, with over 11 million domains under management, but it has yet to enter the registry services market.
There’s still a bit of a question mark over eNom’s ability to pass ICANN’s background checks, due to its UDRP losses, but this may not be a problem if it is merely the back-end provider, rather than the applicant itself.

dotMusic and ICANN execs form TLD consultancy

Kevin Murphy, March 11, 2011, Domain Services

Just what the world needs, another top-level domain consultancy.
Constantine Roussos, best known his campaign for .music, has teamed up with ICANN veteran Tina Dam to launch MyTLD.com, promising to help applicants with their TLD bids.
Dam was senior director of internationalized domain names at ICANN, spearheading the IDN ccTLD Fast Track program, until she quit last December.
Those are good credentials, especially for supporting IDN TLD applicants.
Dam is currently critical of how ICANN’s Applicant Guidebook treats IDN TLDs, saying that the process is too expensive and does not effectively handle transliterations and translations.
Roussos is an entrepreneur, owner of music.us/.biz/.co, who has been pushing his own self-financed .music bid for the last couple of years.
A running joke at the recent .nxt conference was that he was once an “outsider” but has since been firmly institutionalized by the ICANN environment. He’s also critical of aspects of the Guidebook.
MyTLD.com is the latest of a series of companies to form over the last few months to provide consulting to potential TLD applicants.
Recently, domain investors Mike Berkens and Monte Cahn founded Right Of The Dot, which specializes in marketing and premium domain strategy.
And Alexa Raad, former CEO of the .org registry PIR, is currently plugging her new consulting play, Architelos.

dotMusic buys music.co

Kevin Murphy, March 9, 2011, Domain Sales

Constantine Roussos of dotMusic, which plans to apply for the .music top-level domain, has added to his collection of musical domain names with the purchase of music.co.
Roussos, who already owns music.us and music.biz, seems to have been the winning bidder, paying $30,000, when it was auctioned by Sedo late last month, but Whois records did not change until this Monday.
Remarkably, Music.co is already developed. It lets you play from a selection of godawful* music from an artist calling himself “Constantine”, including one track called “.music”.
The domain was previously owned by domainer Mike Mann, who snapped up dozens of premium generic terms in the .com.co namespace a few years ago in order to be grandfathered in when .co relaunched.
Roussos’ dotMusic initiative is currently the only applicant for the .music TLD to have gone public.
Of the other big sales from the Sedo auction, shop.co is now owned by a German search engine, Websuche, and pizza.co was sold to a California-based developer of discount codes web sites.
The domain download.co, which sold for $10,099, now redirects to what appears to be an affiliate marketing site for software called “Driver Detective”, which I was too scared to install.
Many of the other sales appear to have been made to other domainers.
(* I’m kidding. Probably.)