About half of domain name registrars are still not sold on the idea of new generic top-level domains, according to the results of a small Nic.at report.
The Austrian ccTLD registry commissioned a survey of 220 Austrian companies, 32 .at registrars and 32 creative agencies about the possible impact of new gTLDs.
Overall, the industry is approaching the topic of the incoming top level domains with muted enthusiasm: at present around half of registrars are not sure whether they are going to offer their customers the new extensions.
A quarter of the surveyed marketing agencies reckoned internet users will take to new gTLDs, but only 12% of registrars were as confident, according to the report.
The agencies seemed to be more interested in domains than social media, however. Only 12% said that their social media focus made them unaware of the gTLD expansion.
Read the full report in PDF format here.
As well as managing .at, Nic.at is acting as the named registry back-end for 12 new gTLD applications, mostly German.