The .co top-level domain is now live and open for general registrations, following a well-planned and self-evidently successful launch period.
The TLD is the country-code for Colombia, but it’s being sold as a generic alternative to .com by .CO Internet.
Here’s the story of the launch, explained with numbers:
27,000 – approximate number of active .com.co registrations made before the start of 2010, under the previous, much more restrictive regime (source).
5,000 – roughly how many of these .com.co registrants chose to participate in sunrise grandfathering, which would allow them to grab the equivalent .co domain before anybody else (source).
100 – number of brands on .CO Internet’s Specially Protected Marks List. These 100 companies, selected by Deloitte, had their brands placed on a registry-reserved list during the launch period.
83 – brands on the SPML who had chosen to register their .co names by the time the sunrise closed (source). Companies on the SPML who continue to decline their domain will see their brand released back into the pool.
10 – registrars initially approved to take .co registrations. Many more companies are selling the domains, but they’re all acting as resellers for these 10. More registrars will be approved in future.
225 to 335 – price in US dollars of a sunrise registration for trademark holders (source).
11,000 – approximate number of sunrise registrations
1,500 – approximate number of rejected sunrise applications (source)
27,905 – applications made during the landrush (source)
451 – landrush applicants applying for 10 or more domains
2,523 – domains receiving more than one landrush application. These domains will now be offered at auction. (source)
133 – number of countries where landrush applicants resided
350– Fortune 500 companies that have registered their trademarks under .co as of today
81,000 – the price in US dollars of the first .co domain to be auctioned, the single-letter e.co. The domain sold on Sedo to Bookmarks.com on June 10 (source)
350,000 – price in US dollars of the biggest seller to date, the single-letter o.co. The domain was sold to Overstock.com, directly by the registry, earlier this week. (source)
91,613 – registrations in the first 12 minutes of general availability, which started at 6pm UTC yesterday. (source)
216,159 – currently active registrations as of 10am UTC today, 16 hours into general availability (source)
? – number of .co domains still active July 22, 2011.
Have I missed anything? Let me know in the comments and I’ll add your data to the list.