The subdomain service .co.com, which is being managed more or less like a proper gTLD, reckons it outperformed every new gTLD earlier this week.
CEO Ken Hansen and president Paul Goldstone made the claim in a couple of Facebook posts yesterday.
Hansen clarified today that while the company is not releasing precise numbers, .co.com had “single digit thousands of registrations” following its landrush, which ended July 8.
To outperform every new gTLD, .co.com would have had to have beaten .xyz, which had a relatively quiet day (for .xyz) on July 8, adding just 1,267 names.
We can assume .co.com had somewhere between 1,268 and 9,999 registrations, therefore. I’d err to the lower end of that range, personally.
Those names would have been added cumulatively over the course of the three-month landrush and the preceding sunrise.
Still, it’s not bad for a subdomain, given that many proper new gTLDs are struggling to achieve similar numbers on their launch days.