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ICANN 50% renewal predictions not based on registry data

Kevin Murphy, March 25, 2015, 19:38:12 (UTC), Domain Registries

ICANN’s projection that new gTLDs will see renewals of between 25% and 50% is not based on empirical data from new gTLD registries.

The predictions, which come in under industry standard expectations, are “conservative and somewhat subjective”, ICANN said.

The organization last week revealed that its 2016 budget is partly based on a high estimate of 50% renewals, with 25% for registries that gave their domains away for free.

Because ICANN would have been in possession of actual registry transaction reports for February at the time of publication, I wondered whether the 50% number was anchored in early new gTLD registries’ actual experience.

Transaction reports give the actual number of renewals each registry gets in any given month.

But ICANN told DI today that its 2016 budget was “produced in November 2014 and reviewed in January 2015 by the GDD Domain Name Services team.”

An ICANN spokesperson said:

These projections are strictly for revenue planning, so they are rather conservative and somewhat subjective. We have limited historical data to refer to when examining new gTLD domain name renewals; these are uncharted waters.

As renewals occur, we will be in a better position to refine our assumptions when and if the actual data varies widely from what we have assumed in our model.

Donuts’ current renewal number, revealed as part of a blog series, is 71%. It has not yet stabilized.

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