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.guru renewals at 63%

Kevin Murphy, April 1, 2015, 16:50:11 (UTC), Domain Registries

Ten days into its series of renewal rate disclosures, Donuts has revealed that .guru’s rate currently stands at 63.4%.

In a blog post yesterday, COO Richard Tindal said that the registry’s overall renewal figure for the first 81,569 domains it sold was 68.4%.

The other two large TLDs in the batch — .photography and .clothing — came in at 75.7% and 74.0%, respectively.

.guru was the first new gTLD to launch in English that did not refer to a specific niche vertical. As such, it took the lion’s share of the early new gTLD speculation money.

We’re looking at a typical junk drop, in other words.

Over 10,000 names have been deleted from the .guru zone file since it peaked at over 80,000 names on February 28, as this DI PRO chart shows.

Tindal wrote that he expects the numbers to improve over time:

In March and April we expect the cumulative rate on all Donuts names to stabilize around 70%, and then trend upwards toward 80% as the average age of registrations increases and the proportion of names with website content continues to grow.

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Comments (7)

  1. Jonathan says:

    The other thing to look at that’s not being discussed besides the renewal rates, are if the drops outpace the new registrations. In the past with co or me, their numbers continued to go up after the first year because they still had strong new registrations. Not so much with these.

  2. Tom says:

    I think it will be harder for these to move up, with new launches that keep being released every week, especially if it is investor, or domainer funding.

    Some of these are pricey for ordinary registrants at $100 per year on some of the new releases I have seen as a starting price point, they maybe forcing others back to .com.

  3. Jack says:

    Boo-hoo dot guru, I always knew you were doo-doo which would be flushed down the loo.

  4. Abc says:

    I really believe fun has just started.

  5. Spencer says:

    I am gunna dump alot of my .nyc’s unless renewal costs come down. Presently at $40 a pop. Disillusioned with these new Gtld’s. Have not seen ONE .nyc in all of the tri-state area in 6 months. NO ADOPTION. $40 a pop for THAT???…me thinks not.

    Will stick with .com

  6. BT says:

    Agree with Jonathan’s comment except at “some point” there will be stabilization and the numbers will increase because demand overall will increase as new users come online. People who own names are not letting names go and are still buying more; and new people are coming online, discovering names for the first time and wanting to own a corner of the Web. So I think all signs point to growth

  7. Ollie says:

    The gtlds are all really dumb. Nuff said.

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