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Google registrar dumps .com for dot-brand

Kevin Murphy, March 30, 2016, 11:04:45 (UTC), Domain Registrars

Google has started using its primary dot-brand gTLD for its registrar business.

The URL domains.google.com now bounces users to domains.google. The site sells domains from $12 a year with free Whois privacy.

Is this move a big deal for improving new gTLD awareness? I don’t think so.

Anyone visiting any major registrar’s storefront is likely to become aware that new gTLDs exist really rather quickly, regardless of the registrar’s own choice of domain.

A registrar using its dot-brand is not going to work wonders for new gTLD awareness in the general populace.

If Google were to start using .google for any of its non-domain projects, such as search.google, that would be different.

The company was already using registry.google for its registry business’s web site.

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