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No lockdown bump for .eu as domain base shrinks in Q2

Kevin Murphy, August 20, 2020, 20:09:52 (UTC), Domain Registries

The European Union ccTLD .eu did not see an overall benefit from the pandemic lockdowns that affected many of its member states in the second quarter.

Registry operator EURid this week said that its total domains under management for .eu was 3,606,143 at the end of June, down by 16,907 from 3,623,050 at the end of March.

The company blamed Brexit for the decline, as Brits will no longer be eligible for .eu domains after the political transition period expires at the end of the year and many are therefore being allowed to expire.

This has been EURid’s story for many quarters, with the exception of a discount-related Portuguese aberration in Q1.

The number of regs from the UK dropped by 16.6% year-over-year and 5.1% quarter-over-quarter, to wind up at 135,355.

But .eu did not see the lockdown bump experienced by many other registries and registrars during the quarter either.

New regs in Q2 were at 163,277, compared to 190,011 in Q1 and 164,906 in Q2 2019. It sold fewer domains, even as its peers reported significant increases in sales.

I expect this is fairly easily explained.

Anecdotally, much of the pandemic-related boost the industry has experienced has been due to bricks-and-mortar microbusinesses such as mom-n-pop retailers, bars and restaurants selling online for the first time and needing domain names to make the switch.

These types of registrants, serving a small local area, don’t need a TLD reflecting their membership of a vast trading union, and are probably better served by their national ccTLD or a descriptive generic, so .eu got overlooked.

When it comes to the lockdown bump, it appears .eu was the exception to the rule.

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