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Registry offers “$2,500” in sweeteners for .inc registrants
The newly launching .inc gTLD may be eye-wateringly expensive, but the registry is offering a package of incentives it reckons adds up to a $2,500 value to new registrants.
Intercap Registry’s .inc went into sunrise today. It’s expected to have retail price of $2,000 and up when it goes to general availability May 7. Sunrise registrants can expect to pay a couple thousand more.
Given the high price, and the fact that many businesses that end in “Inc” will likely view it primarily as an opportunity to waste yet more cash on defensive registrations, I’ve always been a bit skeptical of this particular gTLD.
But I’ve got to give the registry credit for at least making an effort to bump up its value proposition.
It’s currently listing 17 freebies, provided mostly by partners, that new .inc registrants can cash in to soften the dent in their wallets.
Registrants can get a free business formation package from LegalZoom and a free press release announcing their new business issued on GlobalNewsWire, for example. Together, that’s worth over a grand, Intercap says.
Most of the other benefits on offer are discounts on services such as telephony, shared office space, printing, accounting, payment processing and advertising services. Some require additional spending before they can be cashed in.
Partners include Google, Ting, Delta Airlines, Vistaprint and Quickbooks. Some of the offers look like typical affiliate marketing deals.
I imagine different registrants will find different benefits appealing. Some may use none at all. Intercap says more sweeteners will be added in future.
The registry says that its high pricing is there to deter cybersquatters. I imagine this will be successful to a large extent, but that it will probably attract a healthy defensive registration business also.
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