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eBay’s new slogan looks like a $75,000 domain it doesn’t own
Kevin Murphy,
November 11, 2024, 16:08:20 (UTC),
Gossip
eBay has launched a television and radio advertising campaign featuring a slogan that looks very much like a domain name that the company does not actually own.
The campaign, reportedly eBay’s first global branding campaign in a decade, targets Gen Z customers looking for vintage and second-hand clothing and other goods.
The new slogan is “Things.People.Love”.
While the dots are not vocalized, it sure looks like a domain name.
The domain things.people.love does not currently resolve, but .love is a real TLD and people.love is registered to a domain investor.
It belongs to TopDomains, a portfolio of premium domain names mostly for sale with buy-it-now or lease-to-own prices.
The domain people.love has a BIN of $75,000, peanuts for a company with a market cap of $30 billion.
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After your article I have visited ebay website, it looks so outdated. Nobody cares about their tagline in com
Ebay marketing sucks.