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eBay’s new slogan looks like a $75,000 domain it doesn’t own

Kevin Murphy, November 11, 2024, 16:08:20 (UTC), Gossip

eBay has launched a television and radio advertising campaign featuring a slogan that looks very much like a domain name that the company does not actually own.

The campaign, reportedly eBay’s first global branding campaign in a decade, targets Gen Z customers looking for vintage and second-hand clothing and other goods.

Things.People.LoveThe new slogan is “Things.People.Love”.

While the dots are not vocalized, it sure looks like a domain name.

The domain things.people.love does not currently resolve, but .love is a real TLD and people.love is registered to a domain investor.

It belongs to TopDomains, a portfolio of premium domain names mostly for sale with buy-it-now or lease-to-own prices.

The domain people.love has a BIN of $75,000, peanuts for a company with a market cap of $30 billion.


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Comments (2)

  1. Byyp.com says:

    After your article I have visited ebay website, it looks so outdated. Nobody cares about their tagline in com

    Ebay marketing sucks.

  2. Michael says:

    Just change the slogan to People.Love.Things

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