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Amazon readying fashion and book gTLDs

Kevin Murphy, October 7, 2024, Domain Registries

Amazon appears to be dusting off two of its long-dormant gTLDs, targeting the books and fashion industries ahead of launch next year.

But it’s probably not worth getting too excited about if you only speak English. The TLDs are .ファッション (.xn--bck1b9a5dre4c), which is Japanese for “fashion” and .書籍 (.xn--rovu88b), which is Chinese for “books”.

Updated dates filed with ICANN show Amazon Registry is planning to take both to general availability in early November 2025. That’s not a typo, the dates really are over a year away.

No pricing or registration policy information is available.

The two TLD have both already carried out their mandatory sunrise periods — eight years ago — and currently have 50-odd names in their zone files, which all appear to be internal or sunrise registrations.

Amazon has 54 gTLDs, a mixture of dot-brands and generic terms, according to my database, but only nine generics have launched and only two have registrations measured in the thousands.

The company applied for its dictionary-word, product-category TLDs at a time when it thought it would be able to keep them a closed shop where it could keep all the domains to itself.

EnCirca partners with PandoraBots to push .bot names to brands

Kevin Murphy, May 21, 2018, Domain Registrars

Specialist registrar EnCirca has partnered with bot development framework vendor PandoraBots to market .bot domains at big brands.
The two companies are pushing their wares jointly at this week’s International Trademark Association annual meeting in Seattle.
In a press release, the companies said that PandoraBots is offering bot-creation “starter kits” for brand owners that tie in with .bot registration via EnCirca.
Bots are rudimentary artificial intelligences that can be tailored to answer customer support questions over social media. Because who wants to pay a human to answer the phones?
Amazon Registry’s .bot gTLD is a tightly restricted space with strict preregistration verification rules.
Basically, you have to have a live, functioning bot before you can even request a domain there.
Only bots created using Amazon Lex, Botkit Studio, Dialogflow, Gupshup, Microsoft Bot Framework, and Pandorabots are currently eligible, though Amazon occasionally updates its list of approved frameworks.
The .bot space has been in a limited registration period all year, but on May 31 it will enter a six-month sunrise period.
Despite not hitting general availability until November, it already has about close to 1,800 domains in its zone — most of which were registered via EnCirca — and hundreds of live sites.
EnCirca currently offers a $200 registration service for brand owners, in which the registrar handles eligibility for $125 and the first year reg for $75.