Google to launch a shopping-themed gTLD next week

Google is dipping into its bag of dormant gTLDs again, planning to start selling a shopping-themed string next week, apparently having abandoned plans to use it as an exclusively YouTube-related space.

The gTLD is .channel, which it applied for 10 years ago as a closed, Google-only gTLD, with this mission statement:

The sole purpose of the proposed gTLD, .channel, is to host select YouTube channels’ digital content. The proposed gTLD will introduce a dedicated Internet space in which select YouTube channel providers can link to the content hosted on their respective YouTube page.

But the company has changed its mind in the intervening decade and the new plan bears little resemblance to the application.

Now, we’re looking at something commerce-themed that at least at first will be sold via hand-picked channel partners. There’s no mention of YouTube in the registry’s new policies, which state:

.channel domain names are intended solely for use by creators and publishers to host or redirect to storefronts featuring digital and physical products, and audience-building mechanisms for the purpose of monetization.

That sounds rather like it’s going up against the likes of .shop, .store and .shopping.

While a weaker string, Google’s brand carries a lot of weight when it comes to new gTLD sales, and it sounds like the company is going to lean into partners for its initial wave of registrants a little like Amazon did with .bot.

The current launch plan submitted to ICANN calls for a year-long Limited Registration Period starting May 2, saying:

prospective registrants may submit an application to register a .channel domain name through an onboarded content creation platform (each, a “Platform”) on which the prospective registrant has an account.

Platforms will review applications and work with Registry Operator to have domains registered to prospective registrants

I’m speculating a bit here, but I’m guessing we’re talking about e-commerce and storefront-creation services, which could include both registrars and non-registrars.

Before the LRP, the company has told ICANN (pdf) that the invitation-only Qualified Launch Period for .channel will begin on March 29 and run to May 2.

This period, where domains may carry a premium fee, gives the registry a chance to build up its base of anchor tenants who can be leveraged to market .channel to a broader customer base.

Trademark owners will want to note that the sunrise period runs from April 5 to May 9. They’ll have to launch a rules-compatible storefront or keep their domains defensively dark.

There’s no word on general availability yet.

Another five Amazon TLDs move to Nominet

Another five gTLDs owned by Amazon have made the back-end switch from Neustar to Nominet.
According to changes to IANA records this week, Nominet is now the registry services provider for .bot, .zappos, .imdb, .prime, and .aws.
This brings the number of Amazon TLDs to migrate from Neustar to Nominet recently to 40.
Amazon has 52 gTLDs in its portfolio. It moved 35 of them to Nominet a couple weeks ago.
Neustar told us at the time:

in an effort to diversify their back-end support, Amazon has chosen to move some, but not all, of their TLDs to another provider. Neustar will still manage multiple Amazon TLDs after the transition and we look forward to our continued partnership.

Moving .bot is notable as it is one of only six Amazon TLDs currently accepting registrations. It’s still many months away from general availability, but it has about 1,500 names in its zone. The other four movers are currently pre-launch.
It may or may not be significant that no non-Latin-script TLDs belonging to Amazon have made the transition.
According to IANA records, Neustar is still managing 12 Amazon strings, only three of which — .song, .coupon and .zero — are not internationalized domain names.
If those three TLDs were to also make the jump to Nominet over the coming weeks, I would not be in the least bit surprised.
Nominet does not currently handle IDN TLDs for any client.

EnCirca partners with PandoraBots to push .bot names to brands

Specialist registrar EnCirca has partnered with bot development framework vendor PandoraBots to market .bot domains at big brands.
The two companies are pushing their wares jointly at this week’s International Trademark Association annual meeting in Seattle.
In a press release, the companies said that PandoraBots is offering bot-creation “starter kits” for brand owners that tie in with .bot registration via EnCirca.
Bots are rudimentary artificial intelligences that can be tailored to answer customer support questions over social media. Because who wants to pay a human to answer the phones?
Amazon Registry’s .bot gTLD is a tightly restricted space with strict preregistration verification rules.
Basically, you have to have a live, functioning bot before you can even request a domain there.
Only bots created using Amazon Lex, Botkit Studio, Dialogflow, Gupshup, Microsoft Bot Framework, and Pandorabots are currently eligible, though Amazon occasionally updates its list of approved frameworks.
The .bot space has been in a limited registration period all year, but on May 31 it will enter a six-month sunrise period.
Despite not hitting general availability until November, it already has about close to 1,800 domains in its zone — most of which were registered via EnCirca — and hundreds of live sites.
EnCirca currently offers a $200 registration service for brand owners, in which the registrar handles eligibility for $125 and the first year reg for $75.

Foot-dragging Amazon has bumper crop of new gTLDs

Amazon Registry Services took possession of 17 new gTLDs at the weekend.
The would-be portfolio registry had .author, .book, .bot, .buy, .call, .circle, .fast, .got, .jot, .joy, .like, .pin, .read, .room, .safe, .smile and .zero delegated to the DNS root zone.
Amazon seems to have waited until the last possible moment to have the strings delegated.
It signed its registry agreements — which state the TLDs must be delegated with a year — in mid-December 2014.
Don’t plan on being able to register domains in any of these gTLDs. You may be disappointed.
All of the strings were originally applied for as what became known as “closed generics”, in which Amazon would have been the only permitted registrant.
It recanted this proposed policy in early 2014, formally amending its applications to avoid the Governmental Advisory Committee’s anti-closed-generic advice.
Its registry contracts do not have the standard dot-brand carve-outs.
However, the latest versions of its applications strongly suggest that registrant eligibility is going to be pretty tightly controlled.
The applications state: “The mission of the <.TLD> registry is: To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.”
They go on to say:

Amazon intends to initially provision a relatively small number of domains in the .CIRCLE registry to support the goals of the TLD… Applications from eligible requestors for domains in the .CIRCLE registry will be considered by Amazon’s Intellectual Property group on a first come first served basis and allocated in line with the goals of the TLD.

They state “domains in our registry will be registered by Amazon and eligible trusted third parties”.
Amazon has not yet published its TLD start-up information, which may provide more clarity on how the company intends to handle these strings.
I suspect we’ll be looking at a policy that amounts to a workaround of the closed-generic ban.
The registry seems to be planning to run its registry from AmazonRegistry.com.