Centuries-old companies both fail community gTLD test

Two companies called Merck have separately failed ICANN Community Priority Evaluations, meaning the new gTLD .merck could be the first dot-brand to head to ICANN auction.
Merck KGaA applied for .merck for the Merck Group, a German chemicals company founded — staggeringly — in 1668, the same year Newton built the world’s first reflecting telescope.
Merck Registry Holdings Inc applied for the same string on behalf of Merck & Co, which was originally the US subsidiary of the German outfit. The US firm was seized by the US government and subsequently became independent during World War I.
Despite the substantial pedigrees of these multi-billion dollar businesses, neither were able to muster up the required 14/16 points to be considered a “Community” under ICANN CPE standards.
The German firm scored 11 points, the American 9.
The main failing in both evaluations, which were conducted by the Economist Intelligence Unit, was the existence of the other.
Both applicants defined their communities as their own companies and lost points because “.merck” did not uniquely identify all legitimate users of the string.
Both panels marked the applications down for “over-reaching substantially beyond the community” by not including the rival company in its community definition.
The US company also lost a couple of points for failing to come up with a list of registration restrictions.
As neither company has passed CPE, the next step of the ICANN process would have them attempt to resolve the contention set privately. Failing that, they would go to an ICANN last-resort auction.
Another possibility, an increasingly favored choice among CPE losers, would be an interminable series of ICANN process appeals and lawsuits.

Radiohead backs .music community bid

Ed O’Brien, guitarist with the band Radiohead, has become the latest musician to throw his support behind DotMusic’s community-based application for the new gTLD .music.
In a letter to ICANN today (pdf), O’Brien said that if DotMusic loses its ongoing Community Priority Evaluation, it will “be setting back the world’s chances of a Fair Trade Music Industry by many years”.
“I challenge The Internet Corporation for Assigned Names and Numbers views that the global music community to which I belong does not exist,” he wrote.
He’s arguably the highest-profile musician to support DotMusic to date. Radiohead have sold over 30 million records and a few years ago O’Brien was ranked by Rolling Stone as the 59th greatest guitarist of all time.
The phrase “Fair Trade Music Industry” appears to have been coined last week at TechCrunch Disrupt by Grammy-nominated musician Imogen Heap, another one of DotMusic’s celebrity supporters.
It refers to the notion that artists should be fairly compensated for their work, opposing services such as Spotify, which reportedly pays artists less than a tenth of a cent every time one of their songs is played.
Both Heap and Radiohead are noted for their innovative uses of technology in their music (for example, listen to Radiohead’s incredible 1997 album OK Computer, bootlegs of which are available to stream for free on YouTube).
Radiohead is also known for its love-hate relationship with internet-based music business models.
In 2007, Radiohead released a new album for free on its web site, allowing fans to set their own price. But in 2013, it pulled its back catalog from Spotify, with lead singer Thom Yorke calling the service “the last desperate fart of a dying corpse”.
Its music is back on Spotify now.
But you can see why the band would support DotMusic’s application for .music, which proposes a number of novel rights protection mechanisms covering not just trademarks, but also copyright.
One interesting proposal is to ban any domain name from .music if a matching domain in another TLD has received over 10,000 copyright infringement notices from a big music industry body. This is to prevent TLD “hopping” affecting .music.
So, for example, if thepiratebay.com had received 10,000 notices, thepiratebay.music would be permanently blocked from registration.
The company is proposing a somewhat restricted namespace too, where only “community members” are allowed to register domains.
But prospective registrants merely need to self-identify as a member of one of the community’s dozens of subsets — which includes “fans” and “bloggers” — in order to register.
Parking will be prohibited, however, which would cut down on domain investor speculation.
Quite how .music will enhance the move for “fair trade” for artists is not entirely clear from O’Brien’s letter. After .music launches, there will still be hundreds of other TLDs that do not have DotMusic’s rules in place.
It’s also unlikely that the Economist Intelligence Unit, which is currently handling the CPE, will even see O’Brien’s letter.
ICANN told DotMusic (pdf) recently that the EIU “may not consider” any support letters received after October 13, which was two months after the official deadline for letters to be submitted.
DotMusic has letters of support — mostly the same letter with a different signature — from literally hundreds of musicians, trade groups, producers and publishers.
CEO Constantine Roussos told DI last week that it has more support letters than all the other “Community” gTLD applicants combined.
He said he’s confident that DotMusic’s CPE will be successful, citing positive precedent set by EIU panels in .osaka, .hotel and .radio CPE cases.
But the closest precedent we have so far is the Far Further application for .music, which comprehensively lost its CPE a year ago, scoring just three points out of the available 16, well short of the 14-point passing score.
There are differences between the applications, but Far Further’s CPE panel told it that there was no such thing as “the music community”, which sets a pretty high bar for DotMusic to leap.
If DotMusic wins its CPE, the remaining seven competing applications for the string get kicked out of the program. If it loses, it goes to an auction it has little chance of winning.

.gay applicant appeals community loss, again

dotgay LLC has appealed its Community Priority Evaluation defeat again, filing a new Request for Reconsideration with ICANN this week.
It’s an unprecedented second use of the RfR process to appeal its CPE loss, in which the Economist Intelligence Unit panel decided the applicant’s definition of “gay” was far too broad to award dotgay enough points to pass the evaluation.
But dotgay wants ICANN to initiate a third CPE, to be carried out by anyone other than the EIU.
The EIU panel said earlier this month that it had “determined that the applied-for string does not sufficiently identify some members of the applicant’s defined community, in particular transgender, intersex, and ally individuals”.
Basically, EIU was pointing out, for the second time, that transgender people and straight “allies” aren’t “gay”.
It awarded dotgay 0 out of the possible 4 points available on “Nexus” criteria, meaning the applicant failed to hit the 14 points required to win.
While the RfR dodges the transgender issue altogether, dotgay has some interesting arguments in response to the “ally” question.
It’s now claiming that “ally” refers to companies and organizations that support the equal rights cause (because non-human legal entities don’t have a gender identity or sexual preference) and to proxy registrars:

Now, since an organization or company in itself can impossibly be “lesbian” or “gay”, Requester has been seeking for a way to also position these companies and organizations in this community definition. For this reason, Requester has referred to these organizations as “allies” in the context of the LGBTQIA definition.
Furthermore, as stated in the Application, LGBTQIAs are a vulnerable group in many countries and societies, and too often still the subject of prosecution for who they are. In order to put in place safeguards for those gay community members who do not wish to be directly associated with a domain name registration, organizations and companies who in essence cannot be “non-heterosexual” should have the possibility to act as a proxy service, which is common practice in the domain name industry.
In any case, any such “ally” must be approved by an Authentication Partner in order to be able to register a domain name in its own name or in the name or on behalf of a third party who meets the LGBTQI requirements.

It’s an interesting argument, but I can’t see anything in its original application that would support such a position.
dotgay may be on stronger ground with its claim that it unfairly lost one point on the “Opposition” criteria of the CPE.
Two points were available there. Applicants could lose one point immediately if there was a single letter of opposition from a relevant, non-negligible organization.
The EIU seems to have been in possession of such a letter, though its CPE ruling does not name the opponent.
dotgay thinks the opponent was the Q Center, a community center in Portland, Oregon, which opposed dotgay in writing in 2014 but, following a change in its board of directors, retracted that opposition (pdf).
So it may be the case that dotgay unfairly lost a point.
Regaining that point would not be enough to give the company a winning CPE score, but if the EIU screwed up that may be grounds for ICANN to initiate another rerun of the CPE.
However, it’s quite rare for ICANN’s board of directors to approve an RfR.
If dotgay loses, it will either have to go to auction against its rival applicants or file an Independent Review Process complaint, its final avenue of appeal.
Read its RfR here.

.gay is gay enough after all? ICANN overturns community panel decision

One of the applicants for .gay has won a significant battle in the fight for the controversial new gTLD.
In a shock move, a committee of ICANN’s board of directors has overturned the rejection of dotgay LLC’s Community Priority Evaluation, ordering that the case should be re-examined by a new panel of experts.
As you may recall, dotgay’s CPE was kicked out in October after the Economist Intelligence Unit panel decided that the company’s defined community was too broad to be described by “gay” as it included a lot of people who aren’t gay, such as straight people.
The decision — which I thought was probably correct — caused an uproar from dotgay’s myriad supporters, which include dozens of international equal rights and gay community organizations.
dotgay filed a Request for Reconsideration, ICANN’s cheapest but least reliable form of appeal, and today found out it actually won.
ICANN’s Board Governance Committee, which handles the RfR process, this week ruled (pdf):

The BGC concludes that, upon investigation of Requester’s claims, the CPE Panel inadvertently failed to verify 54 letters of support for the Application and that this failure contradicts an established procedure. The BGC further concludes that the CPE Panel’s failure to comply with this established CPE procedure warrants reconsideration. Accordingly, the BGC determines that the CPE Panel Report shall be set aside, and that the EIU shall identify two different evaluators to perform a new CPE for the Application

The successful RfR appears to be based on a technicality, and may have no lasting impact on the .gay contention set.
Under the EIU’s process rules: “With few exceptions, verification emails are sent to every entity that has sent a letter(s) of support or opposition to validate their identity and authority”.
It seems that the EIU was sent a bundle of 54 letters of support for dotgay, but did not email the senders to verify they were legit. The BCG wrote:

Over the course of investigating the claims made in Request 14-44, ICANN learned that the CPE Panel inadvertently did not verify 54 of the letters of support it reviewed. All 54 letters were sent by the Requester in one correspondence bundle, and they are publicly posted on ICANN’s correspondence page.36 The 54 letters were deemed to be relevant by the EIU, but the EIU inadvertently failed to verify them.

If an applicant wins a CPE it means all the other applicants are automatically excluded, and the door is now open for the EIU to rethink its earlier decision.
So do competing applicants Rightside, Minds + Machines and Top Level Design now have genuine cause for concern? Not necessarily.
CPE applicants need to score at least 14 out of 16 available points in order to win, and dotgay only scored 10 points in its original evaluation.
Crucially, the EIU panel said that because the “community” as defined by dotgay included transgender, intersex, asexual and straight “allies” of equal rights, it was too broad to score any of the available four points on the “Nexus” criteria.
The BCG could find no fault with the EIU’s determination on Nexus, so even if dotgay’s letters of support are verified according to procedure, it would not necessarily lead to dotgay picking up any more Nexus points.
The BCG wrote on Nexus: “Requester’s substantive disagreement with the CPE Panel’s conclusion does not support reconsideration”.
However, given that the EIU is going to do the entire CPE all over again with new panelists, it seems entirely possible that dotgay could win this time.

Why kicking out the .gay “community” was right

Since Dotgay’s application for a Community Priority Evaluation on .gay failed last week, there’s been some unrest among its supporters and in the media.
An effort to get #ICANNisBroken trending hasn’t exactly set the Twittersphere alight, but there have been a handful of news stories that attack the CPE decision for failing to represent the gay community.
I think the criticisms are misplaced.
The Economist Intelligence Unit, which conducts the CPEs for ICANN, got it right in this case, in my view.
Dotgay scored 10 points out of 16 on the CPE. It needed 14 to pass. A pass would have given it exclusive rights to .gay, forcing the three other applicants to withdraw.
It could have scored 14 had it managed to get 4 points out of the available 4 on the “Nexus” criteria — the strength of the relationship between the string “gay” and the community Dotgay said it wanted to represent.
The EIU scored Dotgay zero.
The reason was that Dotgay, in its application, defined its community like this:

The Gay Community includes individuals who identify themselves as male or female homosexuals, bisexual, transgender, queer, intersex, ally and many other terminology – in a variety of languages – that has been used at various points to refer most simply to those individuals who do not participate in mainstream cultural practices pertaining to gender identity, expression and adult consensual sexual relationships. The Gay Community has also been referred to using the acronym LGBT, and sometimes the more inclusive LGBTQIA. The most common and globally understood term – used both by members of the Gay Community and in the world at large – is however “Gay”.

Dotgay lost the 4 points it needed to pass the CPE almost entirely because of this paragraph.
It overstretched, and it doing so it failed to play by the ICANN rules.
Remember, the EIU was asked to determine the “nexus”, or correlation, between the gTLD string — the word “gay” — and the people Dotgay said it was trying to represent.
By trying to be as inclusive as possible to as many different sexuality/gender identities as it could, Dotgay lost sight of the fact that the gTLD string it wants only describes a subsection of those people.
LGBTQIA isn’t even a particularly well-understood acronym. The “A” could mean “Ally”, as Dotgay said in its application, or “Asexual”, as it is often (but not in Dotgay’s application) interpreted.
Dotgay tried to define “intersex” people — humans whose genitalia or other sexual characteristics do not conform to the standard male/female norms — as “gay”. Are they “gay”?
It tried to define “allies” of gay rights as “gay”. Are we?
The majority of the straight people reading this post, myself included, would characterize themselves as an “ally” of the gay community — we’re supporters of equal rights — but we would not call ourselves “gay”.
The fact that we wouldn’t is an important part of the EIU’s logic, the reason it found Dotgay had overstretched in its community definition, and as hard as I try I can’t figure out why that logic is faulty.
“Membership in the Gay Community is not restricted by any geographical boundaries and is united by a common interest in human rights,” the Dotgay application reads.
Is that not an implicit admission that the “gay community” defined in the application actually includes the majority of the populations of most right-thinking democracies?
Regardless of the EIU’s logic, there has been a moderate amount of outrage online about its decision.
The article getting the most link love appears to be this one at Slate, written by “LGBTQ activist” Marc Naimark.
First, note the acronym Naimark uses in his bio at the bottom of the piece. There are two letters missing when compared to the Dotgay application — “I” and “A”, for “Intersex” and “Ally” or “Asexual”.
Would Dotgay have won its CPE if it had limited itself to the same five letters? Maybe, maybe not. GLAAD defines “gay” as only those people attracted to the same gender. Transsexuals may not count. I and A almost certainly don’t.
Is this just nit-picking?
Not really. The point of the CPE, taken as a whole, was to allow genuine communities to avoid expensive auctions whilst preventing gaming by unscrupulous registries that would seek to claim a valuable string without a genuine community behind them.
In a previous new gTLD round, ICM Registry defined its .xxx “community” as essentially ‘anyone who wants to be a member of the community’. The .mobi registry defined its community as basically ‘anyone with a mobile phone’.
These were both attempts, in my view, to game the rules ICANN had put in place for that particularly new gTLD application round. They were both successful.
What Dotgay tried to do with its .gay application was to define its community as basically everyone. I don’t think I would call it gaming, but I might call it a failure to follow the community rules closely enough.
So is it a bad thing that Dotgay’s CPE got rejected?
I don’t think so.
Remember, Dotgay has not been ruled out of the process. It can still compete at auction with the other applicants.
If that’s too rich for it, there may even be an opportunity for the company to combine in another way with a rival applicant, rather like DotGreen did with Afilias for .green.
In Salon, Naimark wrote that a non-Community .gay — one manged by Top Level Design, Minds + Machines or Rightside, the other three applicants — will likely be awash with pornography or homophobia:

Now, instead, .gay is up for auction, with dotgay LLC facing off against three much larger rivals whose sole aim is to make as much money as possible from .gay names. That means no oversight over who gets a name or what it’s used for. Gay bashers will be able to buy .gay domains. More significantly, the largest market is likely to be among porn sites. Any legitimate use of the name by individuals, businesses, and organizations associated with the LGBTQ community will likely be drowned in a sea of sex: On the Internet, everyone will be .gay for pay.

On the face of it, that seems like a compelling argument. Wouldn’t it be nicer if .gay was devoted to worthy causes rather than gay porn? I would probably agree with that argument.
But none of the four applicants for .gay — not even Dotgay — have any prohibitions or restrictions on porn in their applications.
There’s no reason on the new gTLD program record to believe Dotgay won’t sell .gay domains to porn sites too.
Where Dotgay does have a moral advantage against its competitors is in its explicit prohibitions against homophobic speech in the domain names it sells.
One of the policies it proposes in its application is that domain names should not be “words or phrases that incite or promote discrimination or violent behavior, including anti-gay hate speech.”
The other three applicants don’t have anything nearly as specific in their applications.
But by applying as a formal, big-C “Community” applicant, Dotgay also had to promise to restrict its gTLD to a limited number of people who were members of its self-defined “community”.
This is where I struggle.
Dotgay proposes to restrict .gay to people who obtain a special code via a number of as-yet unspecified, approved “Authentication Providers” — organizations that represent sections of the LGBTQIA community.
This process has clearly been created by the applicant, in my opinion, in order to get the required number of points in the CPE’s “Registration Policies” criteria, where you have to be restrictive to win.
What Dotgay is proposing is a system whereby in order to express your homosexuality (or membership of another LGBTQIA community, including “ally”) you need to apply to an approved gay-related organization for a special code.
That just seems wrong to me.
Whatever happened to the “self-identified” gay person? I thought that “self-identification”, in the sexual and gender identity world, was a bit of a big deal.
You need a password to “come out” online? Really?
I don’t want to be accused of “straightsplaining”, so it’s a genuine question: is it okay for a registry to need to authenticate your sexual/gender identity before you can register a .gay domain?