Cute sees .org’s future in new TLDs

The Public Interest Registry sees new top-level domains as an opportunity to strengthen the .org brand as well as add new TLDs to its stable, according to newly appointed CEO Brian Cute.
“We have the new round of gTLDs opening up soon, and I see that as genuinely an opportunity for PIR, so a lot of our strategic focus will be there,” Cute said in an interview.
Internationalized domain name TLDs will play a major role in this strategy. Cute said that “expanding .org into the IDN world” will be the key focus.
While PIR plans to apply to ICANN for several IDN variants of .org, there’s less interest in expanding into ASCII strings or outside of the company’s “public interest” mission.
“We not particularly looking at that opportunity,” Cute said.
He also believes that the large number of new TLDs ICANN is expected to authorize could actually strengthen .org as a brand.
“There will be lots of new entrants, lots of new competition,” he said. “The environment will be one where if we play our cards right, we’ll be able to be successful and in fact flourish.”
Cute was named CEO of PIR earlier today. Previously, he worked at Afilias, a close partner, so his learning curve at his new employer will be relatively gentle.
He said he doesn’t plan to shake things up much.
“I don’t see any need to make any major course corrections to our strategy,” he said. “It’s now a matter of execution. There will be new competition so we will have to execute well.”

ICANN staff swamped

ICANN’s board of directors is giving its staff and policy-making bodies more work than they can handle.
The GNSO Council yesterday voted to shelve board-requested work on the new top level domains program because no ICANN staffers have the time to help coordinate the project.
Last month, the board asked the GNSO and other constituencies to come up with ideas, before mid-March, about how to measure the consumer benefits of new TLDs after they launch.
But the Council yesterday was faced with having to suspend other policy development, in order to get the required staff support, so decided instead to defer the new work.
A senior ICANN executive at the meeting said that ICANN staff is “not an unlimited resource” and has “no bandwidth to keep taking these projects”.
This has apparently been an issue for over a year.
In this particular instance, the problem project comprised part of ICANN’s obligations under its Affirmation of Commitments with the US government, so it’s not trivial stuff.
As others have noted, sometimes the amount of policy development going on in ICANN can appear overwhelming to outsiders, but it seems that this problem also extends to ICANN internally.

Clinton agrees to do ICANN meeting

ICANN has confirmed that former US president Bill Clinton has agreed to speak at its San Francisco meeting in March.
But ICANN’s Scott Pinzon said in a blog post that a formal contract, which would be funded by a “targeted sponsorship” deal, has not yet been signed. He wrote:

We are also aware that ICANN meetings are highly structured, work-intensive events, and we want to be sure that an appearance by President Clinton enhances the meeting’s outcomes rather than distracts from them.

Read into that what you will.
Clinton’s appearance will likely make the San Francisco meeting ICANN’s best-attended so far, at least for a day or so. Expect TV.
It will also raise the profile of the new top-level domains program, if ICANN in fact approves it during the meeting.
On a personal level, this is tragic news. It’s already hard enough to get a coffee in the ICANN press room without a thousand other newbie reporters crowding the place out.
I’ve put in a request for an interview anyway.

IP lawyers call for halt to new TLDs

Some trademark interests are ratcheting up the rhetoric in opposition to ICANN’s new top-level domains program, with one company calling for it to be scrapped altogether.
While ICANN’s extended public comment period on the proposed final Applicant Guidebook does not end until the weekend, a Danish bloc of companies has already made its objections known.
The most vociferous views so far this week have come from Lundbeck, a drug company that researches treatments for diseases such as Alzheimer’s and Parkinson’s.
Lundbeck trademark counsel Søren Ingemann Larsen accused ICANN of operating “fake” comment periods that ignore feedback from the trademark lobby.
In a cap-happy missive, he said the program should be “HALTED” until ICANN can prove the domain market lacks competition, then “cancelled” if such proof is not forthcoming.

The fact of the matter is that the only entities that are in favour of the Program are the ones who can make money out of it, and that is ICANN and the Registrars. The “internet community”, including private users and brand owners, are NOT interested.

Lundbeck, which has brands such as “Cipralex” and “Xenazine”, does not appear to be a major target for cybersquatters, judging by how many UDRP complaints it has filed (none).
It did however join CADNA, the Coalition Against Domain Name Abuse, at the same time as prolific UDRP user Lego Juris, last November.
Lego, and a few other companies submitting virtually identical comments to ICANN this week, have reiterated criticisms of the program’s trademark protections expressed in previous months.
But they have now also seized upon elements of the latest independent economic report into the costs and benefits of new TLDs, which ICANN published last month.
One extract Lego and the others quote questions whether new TLDs are needed to provide some of the services proposed by community TLD wannabes:

Are there other ways to achieve the primary objectives of the proposed gTLD, such as: (a) second-level domain names; (b) certificates; (c) software tags; and (d) filters that look at content beyond the URL and any tags? How do the alternatives, if any, compare in terms of their likely effectiveness in achieving the primary objectives of the gTLD and the costs they would impose on different members of the Internet community?

It’s an interesting argument – that a community TLD could just as well operate as a second-level domain – not one I recall reading in a long while. I don’t think it has legs.

Native Americans want new TLD protection

The National Congress of American Indians, a Native American rights group, has asked ICANN for special protection for tribal names under the new top-level domains program.
In comments filed with ICANN today, the NCAI asks for the same level of protection given to countries and territories found on various UN lists, such as the ISO 3166-1 list of country names.
NCAI president Jefferson Keel wrote:

Allowing the approval of top level tribal domain names (such as .navajo or .seneca) without considering the protection of tribal governments would cause confusion, attributing certain information or views to a tribal government which would lack control while its name is being used. In our view, only tribal government websites should be authorized to use a tribal name gTLD, unless express consent is granted by the tribal government.

The letter appears to request that these protections are extended both to TLD strings and to names registered at the second level, although it’s not entirely clear on that point.
In other words, the NCAI appears to want not only “.navajo” reserved, but also to have “navajo” placed on the list of reserved strings that all TLD registries will have to abide by.
The latest list of tribes officially recognized by the US government has several hundred entries. If ICANN were to make the requested changes, more tribes would be protected than UN members.
Most of the push for protection of geographic terms has come from ICANN’s Governmental Advisory Committee, which does not have any Native American tribal representatives.
Keel’s comments were filed in response to the ongoing ICANN public comment period on the latest version of the Applicant Guidebook, which ends this Saturday.

Ready to apply for a gTLD? No, you’re not. Not even remotely

Editor’s Note: This is a guest post by Kieren McCarthy.
So, yes, it’s been a long, drawn-out and dispiriting exercise to get to the point where the structure of the internet will be radically changed forever.
But even if the US government invades ICANN’s offices in Los Angeles, trademark lawyers kidnap Rod Beckstrom, and Marilyn Cade clones herself 100 times, nothing can stop the raw reality that 2011 is the year of the gTLD. It’s happening. So stop sulking and start getting excited about it.
It’s been a long 30 months since Paris in June 2008. Plenty of time to talk and plan and consider the future. The biggest negative impact of this delay however has not been on the process but on the gTLD applicants themselves who have started to persuade themselves they know what they’re doing.
We don’t need a four-month communication period, they cry, we are ready to go. We have been ready to go for two years!
The sad truth however is that you’re not. You’re not even remotely ready to face a brave new world of internet extensions that fit around its users, rather than the other way around.
Sure, you know the rules in the Applicant Guidebook. Well, most of them. And you know how the application process will work (but you don’t though, do you?). But that’s all just paperwork, as soon as you get through the doors of bureaucracy there standing in the brilliant light will be hundreds of thousands of internet users clamoring to hear what you have to tell them, basking in the glory of a new dawn.
Except they won’t.
Instead you are more likely to find yourself coming out of a cinema in a bad part of town just as the sun sets, looking for a taxi and realizing you haven’t got enough cash left to get home.
Make no mistake: new internet extensions are the future of this extraordinary global network. VeriSign doesn’t drop half a million dollars for a one-hour session at an ICANN meeting if it’s doesn’t think it’s critical to its future. But there was a long gap between the invention of the steam engine and the Japanese bullet train. The Wright Brothers took off in 1903 but it took 32 years for the DC-3 to bring air travel to commercial travelers.
The big boys will be fine of course; they have the money and resources to flex and change. But if you are not VeriSign or GoDaddy, how are you going to ensure that your internet dream isn’t just a pipe-dream or, worse still, a nightmare?
The answer is terrifying simple: talk to people.
The fact is that no one knows how the domain name market will pan out in the next few years. There are plenty of ideas, some new, some radical. Some of these will take root; others will fade or fail. The only way to get a sense of what will be a rapidly changing market is to find out what everyone else thinks. You need to talk to everyone, and they need to talk to you.
The other side of this coin is learning from the past. We have had two previous extensions of the internet namespace, albeit much smaller. But those that started up the dot-infos and dot-names were once in the same place as new applicants will be in six months’ time: full of ideas and staring at an uncertain path forward.
The domain name industry, though still maturing, is also not an empty space anymore. There are enough established companies and there have been enough conferences and meetings about that market for relationships to be formed. A status quo of sorts is in place, and a collective sense of how things work has emerged.
Even so, was it only me that listened to person after person in 2010 call ICANN’s economic studies inaccurate and incomplete and thought: “Not one of you has the same idea about the industry you live within.”
How much do new gTLD applicants know or even understanding the different sides of this industry?
If you go to ICANN meetings, you may know some of the politics of it. You may even have grasped some of the multitude of processes that accompany internet infrastructure. But you won’t have got a feel for the sheer business of the internet.
If you come from the domainer industry, chances are you have a sense of the intrinsic value of domains and what makes them move or not move. But even the CEO of Oversee.net, Jeff Kupietsky, said this time last year there needs to be some kind of organized effort to turn what is an ad hoc market into something more stable. Domainers know how auctions work – but not how to build the factory to make the products that are sold.
If you have run a registry in the past, you may have a leg up. But how do you differentiate between useful lessons from the past, and old ways of thinking that will put you at a competitive disadvantage?
How many of those wonderful, market-tested systems have in fact been dangerously patched and cobbled together over the past decade? How will you recognize the market-changing products when they appear?
And, of course, the biggest, the most unknown and yet the most crucially important aspect of new gTLDs: marketing.
In an industry where the epitome of marketing prowess is a woman making double entendres in a tight T-shirt, we all have much to learn from the marketing crowd. When you enter the market alongside 499 other new extensions, you better be damn sure you have a plan to persuade people why they should choose yours.
So what is the solution? Well a big part of one solution is to attend the first ever conference that is dedicated to figuring out this new market.
The .nxt conference on 9-10 February in San Francisco will feature everyone from ICANN’s CEO and the ICANN staff in charge of running the process, to the established players, the visionaries as well as the heretics, the observers and the advisers.
Over two days, you will get a masterclass in what we all collectively know, and are still figuring out, about new internet extensions. It’s the one place where you can check your assumptions and learn about others’. Miss that opportunity and in 12 months’ time you’ll be wondering how you managed to get it all so wrong.
Kieren McCarthy is an author and consultant, formerly ICANN’s general manager of public participation. He is a founder of the Global Internet Business Coalition and general manager of the .nxt conference.

Will Bill Clinton keynote at ICANN San Francisco?

There’s been a rumor going around for at least a month that Bill Clinton is being lined up to provide the keynote address for the next ICANN meeting, to be held in San Francisco in March.
I’m not going to pretend to have any inside information, but I’ve heard it from so many people recently that I thought it was worthy of a post.
One reason the rumor may have been reinvigorated this week is the revelation of the hefty sums ICANN is charging its top sponsors for the San Francisco meeting.
As I reported earlier in the week, VeriSign appears to have paid up $500,000 to get one of two top-tier Diamond-level sponsorship deals for the meeting.
Clinton, like many former world leaders, can command powerful sums for public speaking engagements, reportedly up to $350,000 a gig a few years ago.
ICANN, of course, was the brainchild of the Clinton administration in 1998.
While the US government’s attitude to ICANN’s activities has changed over the years, the organization was formed largely to introduce competition in the registrar and registry markets.
Since these are two likely results of the approval of the new TLDs program, Clinton’s appearance at the meeting where it will possibly happen would be appropriate.

Universe.jobs launches with hundreds of premium domains

The controversial Universe.jobs project has soft-launched, offering jobs listings at hundreds of premium geographic and vocational .jobs domains.
Country and state domains such as usa.jobs, gbr.jobs and texas.jobs, as well as industry domains such as firefighter.jobs and journalist.jobs are live and resolving.
If you visit, say, usa.jobs or rus.jobs, you’ll be presented with a bunch of job listings from the USA or Russia. If you visit retail.jobs, you’ll be bounced to usa.jobs/retail (at least, I was).
Even combinations, such as texas.nursing.jobs, seem to work.
I’ve no idea how many domains have been activated this way, but since all the geographics seem to be active I’m guessing it’s at least several hundred at the second-level.
The site, which is presented as a service of the DirectEmployers Association’s National Labor Exchange, currently says it’s in beta.
But the big questions now are: is this legit, and who owns the domains?
Employ Media, the .jobs registry, had to fight ICANN and mainstream commercial jobs boards in order to drop the contractual restrictions that previously limited .jobs to company names.
But some argued that, despite the relaxation of the string restrictions, employer-independent jobs sites such as Universe.jobs would still be verboten under Employ Media’s charter.
The .JOBS Charter Compliance Coalition, made up of newspaper associations and boards such as Monster.com, tried to get ICANN to reconsider its decision, but failed (kinda).
While the Coalition’s Reconsideration Request was unsuccessful, ICANN did say it will start to monitor Employ Media for compliance with its charter more closely.
More interestingly, perhaps, during the ICANN investigation Employ Media abruptly dropped plans to create a “self-managed” class of domains – names registered to itself, but “used” by third parties such as DirectEmployers.
Did it make good on its promise? It’s difficult to be certain, because the Whois for the many of the domains in question seems to be broken.
I’ve been able to establish that some older domains, such as usa.jobs and nursing.jobs, currently belong to DirectEmployers, but trying to figure out who owns some of the more recently registered geographical .jobs names is an excruciating process.
The Whois link buried at the bottom of the official Employ Media web site directs you to the Whois service provided by VeriSign (which runs the back-end registry infrastructure for .jobs).
VeriSign’s tool does not return the name of the registrant, only details such as the registration date, associated name servers, and the URL of the appropriate registrar’s Whois server.
In the case of all these geo domains, the registrar appears to be NameShare. The Whois server URL given by VeriSign points to a second tool, at whois.nameshare.com, that doesn’t work.
If you try to query, for example, usa.jobs (after filling out the Captcha) you get this message:

[r3] Error Message: Unsupported TLD .jobs

If you visit the NameShare homepage, you will be able to find a third .jobs Whois tool, at whois-jobs.nameshare.com/whois/. This doesn’t seem to work properly either.
This tool will tell you that the domain usa.jobs belongs to DirectEmployers.
However, almost every other Universe.jobs-related domain that I queried returned a “not found” message, even when the domain resolves and the VeriSign tools says it’s been registered for over a month.
I’m not sure what’s going on. Some kind of technical problem, no doubt.

ICANN wants to make millions from SF meeting

ICANN hopes to sign millions of dollars in sponsorship deals for its San Francisco meeting in March.
The organization has revamped its sponsorship options, adding new “Diamond” and “Platinum Elite” tiers (together worth up to $1.5 million) and doubling the price of its existing opportunities.
ICANN is looking for two companies to act as Diamond sponsors, paying $500,000 each, and two more to sign up for the Platinum Elite deal, each paying $250,000.
For the money, these companies will get the best booths, exclusive branding on bags and T-shirts, along with a bunch of other benefits not available to lesser sponsors.
Diamond sponsors will be given a “90-minute industry/technology related presentation delivered by your company at a scheduled session”, which I believe might be a first for ICANN.
They’ll also get “exclusive press access”, according to the ICANN site.
(In Cartagena, “the press” was pretty much just me and the guy from Managing Internet IP. I can’t speak for him, but access to me can be had in SF for the price of a couple of pints of Anchor Steam).
Prices for the Platinum, Gold, Silver and Bronze deals it has offered at previous meetings have also been doubled, to $100,000, $50,000, $20,000 and $10,000 respectively.
ICANN is also looking for another $160,000 to sponsor its three evening events, $125,000 to sponsor the twice-daily coffee breaks and $210,000 to sponsor the lunches.
According to my back-of-the-envelope calculations, ICANN took in less than half a million dollars in sponsorship money for its meeting in Brussels last summer, which was its last big “first-world” gig.
For the March meeting, the organization is clearly hoping to benefit from the concentration of technology companies in the San Francisco bay area, which of course includes Silicon Valley.
I suspect that tapping this pool of sponsor cash may be the main reason the conference is amusingly being referred to officially as the “Silicon Valley in San Francisco” meeting.
How many sponsorship slots get filled by the domain name industry will depend to a degree on how likely it appears that ICANN will approve the new top-level domains program at the SF meeting.
I expect there would be a reluctance from registry service providers to drop half a million bucks on a conference from which the main headline at the end of the week is “ICANN delays gTLDs again”.
The current ICANN budget, incidentally, forecasts just $500,000 in sponsorship revenue for fiscal 2011, which ends in June. Its meetings typically cost $1 million each to run.
UPDATED: In the two hours since this post was first published, .com registry VeriSign has appeared on the ICANN web site as the first $500,000 “Diamond” sponsor of the meeting.

ICANN rejects Bulgarian IDN info request

A Bulgarian domain name association has had its request for information about ICANN’s rejection of the domain .бг itself rejected.
As I blogged last month, Uninet had filed a Documentary Information Disclosure Policy request with ICANN, asking it to publish its reasons for rejecting the Cyrillic ccTLD.
The organization wants to run .бг, which is broadly supported in Bulgaria, despite the fact that ICANN has found it would be confusingly similar to Brazil’s .br.
Uninet believes it needs more information about why the string was rejected, in advance of a planned appeal of its rejection under the IDN ccTLD Fast Track process.
But the group has now heard that its request “falls under multiple Defined Conditions of Nondisclosure set forth in the DIDP” because it covers internal communications and “trade secrets”, among other things.
ICANN’s response suggests instead that Uninet contact the Bulgarian government for the information.
I’m told that Uninet may now file a Reconsideration Request in order to get the data it needs, although I suspect that’s probably optimistic.
Ironically, neither Uninet’s request nor the ICANN response (pdf) have been published on its DIDP page.