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Web.com CEO talks “defensive” .web strategy

Kevin Murphy, May 3, 2013, 08:18:39 (UTC), Domain Registrars

Number-three registrar Web.com applied for the new gTLD .web in order to protect a trademark, but it’s open to partnerships to secure and manage the string, according to its CEO.

But the .web contention set will take a “considerable amount of time to be resolved”, David Brown told analysts during the company’s first-quarter earnings conference call last night.

“The way we’ve always thought about .web is that given that we have a trademark on the name Web.com, we really needed to apply for .web in order to protect our trademark,” he said.

“In order to protect our trademark globally, we needed to basically defend ourselves by applying for .web, and we’re certainly interested in getting it, but it’s not our core business,” he added.

Web.com, which also owns Network Solutions and Register.com, is one of seven applicants for .web.

But the company did not file any Legal Rights Objections against its competitors, as its trademark may have permitted, reflecting a slightly relaxed attitude to the string that also came across in the yesterday’s call.

Brown said, according to the Seeking Alpha transcript:

We’ll be perfectly content if anyone gets .web because they’re going to distribute it through us, and it’s our name, and we’re advertising and building a brand in the marketplace, and we’re going to be a great deliverer of .web extensions, whoever gets it, whether it’s us or someone else.

He indicated that the ultimate winner of .web is likely to be some kind of cooperative arrangement between applicants. He said:

Our strategy has always been to cooperate. And so we’ve looked at the people who have applied, and we certainly are talking to all of them about who would benefit from this and which team would be the best team to provide services, and so that would be our strategy… We won’t bear the full load of the economics of acquisition ourselves likely. It’ll likely be shared.

To me, this screams “joint venture”, which has always been the way I’ve seen .web pan out. If you recall, when Afilias was formed to apply for .web in 2000, it was a joint venture of many leading registrars of the time.

Brown also said on the call that he expects to see the first new gTLDs get approved in the fourth quarter, but they’ll be the uncontested ones and therefore not particularly lucrative.

Web.com could also be the beneficiary of marketing dollars spent by new gTLDs to secure shelf space, he said.

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