China pushes .pw to over 250,000 names

Directi’s .PW Registry has taken over 250,000 domain registrations in the two and a half months since it launched, largely thanks to growth in China.

According to recent DomainTools research, Chinese registrars such as DNSPod and Xin Net lead .pw sales, and .PW business head Sandeep Ramchandani told DI today that this trend is now even more noticeable.

The frankly surprising volume seems to be due largely to its low pricing and some aggressive registrar promotion. Xin Net, for example, sells .pw names for about $6 each, compared to $9 for .com.

While Chinese-script domains are available, most registrations are for Latin strings, Ramchandani said.

The 250,000 number excludes domains that have been deleted for abuse, of which there have been quite a lot.

Ramchandani said that the registry’s abuse department is staffed around the clock.

Directi is using NameSentry from Architelos to track abusive names and has made deals with the most-abused registrars to take down names at the registry level when they pop up, he said.

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Tagged: .pw, .pw registry, architelos, directi, namesentry, radix