Domain name registrar Name.com carried out what can only be described as a completely abysmal charity fund-raising drive during this week’s South by Southwest conference, and disadvantaged kids need your help as a result.
During the conference, Name.com got one of its more photogenic customer support guys to go around the streets of Austin, Texas, asking random passers-by to high-five him.
The high-fives were recorded on a great big electronic device the guy carried on his back. For every high-five he got, Name.com promised to donate a nickel ($0.05) to charity.
The Austin’s Children’s Center provides services for child victims of abuse in Austin, Texas.
But if you watch all of the Name.com videos linked to above, you’ll learn rather more about Name.com than you will about the charity it’s supposedly raising money for.
And all this effort raised a pathetic $500.
There are people reading this post who have regularly spent more than that on dinner.
During the final video, a representative of the charity, the Austin’s Children’s Center, says “We have to raise 65% of our annual budget, and this year it’s $7 million.”
So Name.com raised a whopping 0.007% of its chosen charity’s annual funding needs, while putting rather a lot of effort into attempting to raise its own corporate profile.
I gather that the highfive-counting electronic gizmo that the CSR carried around on his back in the videos costs around $1,200 to buy, meaning that the stunt actually ran at a loss.
Name.com could have donated an extra $1,200 to this charity if it had not run the stunt at all.
That’s assuming, of course, that it didn’t pay the guy carrying the camera, or the guy who did the editing, or the guy who wrote the blog post, or the guy who sent me the press release today…
This kind of crap makes me sick.
I donated $25 to the Center today in protest at Name.com’s bullshit.
If you want to donate in protest too, which I strongly encourage you to do, do it here.
Not many people have donated yet. This charity really does need your help.
If you’re not convinced yet, watch this video and then donate if you find it funny.