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Accent wins .tickets auction after $1.6m CentralNic investment

Kevin Murphy, September 22, 2014, 08:35:33 (UTC), Domain Registries

Accent Media, one of four applicants for .tickets, has won the new gTLD at auction after receiving a $1.62 million investment from CentralNic.

As part of the deal, Accent has dumped Afilias as its back-end provider and will switch to CentralNic instead.

Competing applicants Donuts, Famous Four Media, Shubert Internet and Tickets TLD are now expected to pull their applications, though none appear to have had their withdrawals accepted by ICANN yet.

It’s not clear how much .tickets sold for.

CentralNic acquired a 12% stake in Accent in exchange for its investment. Both companies are based in the UK.

The deal is believed to be unrelated to the $1.5 million investment in a gTLD applicant that CentralNic announced — with the proceeds earmarked for auction — last week.

Accent has applied for a quite restricted TLD, with anti-fraud measures at its heart. Its authenticated registration process is described as being a bit like the process of buying an SSL certificate.

CentralNic CEO Ben Crawford said in a statement:

The “.tickets” Top-Level Domain will be a compelling new tool to assist consumers to easily identify legitimate and trusted ticket sales sites, as well as empowering venues, entertainers and sports organizations to improve their use of the internet for enabling fans to purchase tickets. This investment realizes our strategy of investing in Top-Level Domain applicants as well as operating as a business partner to their operators.

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